Hammam Tasurru

University of Indonesia (UI) - Faculty of Economics and Business

Kampus Baru

Depok, West Java 16424

Indonesia

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Scholarly Papers (1)

1.

Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia

ASEAN Marketing Journal, 6(2), 77-88.
Number of pages: 12 Posted: 06 Mar 2014 Last Revised: 09 Feb 2015
Hammam Tasurru and Imam Salehudin
University of Indonesia (UI) - Faculty of Economics and Business and University of Indonesia (UI) - Department of Management
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Abstract:

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Global Brand, Consumer Ethnocentrism, Purchase Intention, Youth Consumer, Soft Drinks, Indonesia