Jing Gong

Lehigh University - College of Business

Bethlehem, PA 18015

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 26,022

SSRN RANKINGS

Top 26,022

in Total Papers Downloads

1,865

SSRN CITATIONS
Rank 32,480

SSRN RANKINGS

Top 32,480

in Total Papers Citations

3

CROSSREF CITATIONS

17

Scholarly Papers (7)

1.

Examining the Impact of Keyword Ambiguity on Search Advertising Performance: A Topic Model Approach

MIS Quarterly (Forthcoming)
Number of pages: 75 Posted: 04 Mar 2014 Last Revised: 10 May 2018
Jing Gong, Vibhanshu Abhishek and Beibei Li
Lehigh University - College of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 650 (41,088)
Citation 3

Abstract:

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Sponsored search advertising, topic models, contextual ambiguity, machine learning, keyword selection

2.

Uber Might Buy Me a Mercedes Benz: An Empirical Investigation of the Sharing Economy and Durable Goods Purchase

Number of pages: 48 Posted: 20 May 2017 Last Revised: 13 Nov 2019
Lehigh University - College of Business, George Mason University - School of Business and NEOMA Business School
Downloads 602 (45,533)
Citation 16

Abstract:

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sharing economy, platform, ridesharing, car sales, durable goods purchase, difference in difference

3.

A Structural Two-Sided Matching Model of Online Labor Markets

Fox School of Business Research Paper No. 16-015
Number of pages: 39 Posted: 14 Mar 2016 Last Revised: 15 Jan 2020
Jing Gong
Lehigh University - College of Business
Downloads 259 (122,370)
Citation 1

Abstract:

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Online labor markets, globalization, online freelancing, two-sided matching

4.

On Using the Lottery in Crowdfunding Platforms: ‘Crowding in’ the Masses But ‘Crowding out’ Success

Fox School of Business Research Paper No. 17-006
Number of pages: 38 Posted: 15 Feb 2017 Last Revised: 14 Jun 2017
Alvin Zheng, Jing Gong and Paul A. Pavlou
Temple University - Department of Management Information Systems, Lehigh University - College of Business and University of Houston - C.T. Bauer College of Business
Downloads 218 (145,293)
Citation 1

Abstract:

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Lottery, Crowdfunding, Reward-Based, Intrinsic Motivation, Extrinsic Motivation, Crowdfunding Outcomes

5.

Role of Monetary Incentives in the Digital and Physical Inter-Border Labor Flows

Journal of Management Information Systems, Forthcoming, Fox School of Business Research Paper No. 18-021
Number of pages: 42 Posted: 02 Jun 2018 Last Revised: 15 Aug 2018
Jing Gong, Yili Hong and Alejandro Zentner
Lehigh University - College of Business, Arizona State University (ASU) - W.P. Carey School of Business and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 78 (320,821)

Abstract:

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economics of information systems, electronic markets, empirical research, income elasticity, information policy, monetary incentive theory, online labor markets, outsourcing

6.

No Longer Riding Dirty: The Effect of Electric Vehicle Subsidies on the Diffusion of Emerging Technologies in Automobile Markets

Number of pages: 46 Posted: 07 May 2019 Last Revised: 19 Dec 2019
Temple University, Lehigh University - College of Business, George Mason University - School of Business and NEOMA Business School
Downloads 58 (375,627)

Abstract:

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electric vehicles, government subsidy, difference in difference, automobile purchase

7.

Competitive Poaching in Search Advertising: A Randomized Field Experiment

Posted: 04 Mar 2019
Temple University - Department of Management Information Systems, Lehigh University - College of Business and Temple University - Department of Management Information Systems

Abstract:

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competitive poaching, search engine advertising, ad copy design, vertical differentiation, horizontal differentiation