Thilo Kunkel

Temple University - Fox School of Business and School of Tourism and Hospitality Management

Assistant Professor Marketing and Sport Management

Philadelphia, PA 19122

United States

  • Temple University - Fox School of Business and School of Tourism and Hospitality Management

SCHOLARLY PAPERS

7

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510

SSRN CITATIONS
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6

CROSSREF CITATIONS

7

Scholarly Papers (7)

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1.

Sport Spectator Segmentation: Examining the Differing Psychological Connections Amongst Spectators of Leagues and Teams

Number of pages: 34 Posted: 16 Mar 2016
Jason Doyle, Thilo Kunkel and Daniel Funk
Griffith University, Temple University - Fox School of Business and School of Tourism and Hospitality Management and Temple University - School of Tourism and Hospitality Management
Downloads 133 (225,981)
Citation 1

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sport spectator segmentation, sport fans, psychological continuum model, PCM

2.

The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time

Forthcoming, Journal of Sport Management, Fox School of Business Research Paper No. 16-014
Number of pages: 49 Posted: 16 Mar 2016 Last Revised: 16 Dec 2016
Thilo Kunkel, Jason Doyle, Daniel Funk, Wenjie Du and Heath McDonald
Temple University - Fox School of Business and School of Tourism and Hospitality Management, Griffith University, Temple University - School of Tourism and Hospitality Management, Temple University and Swinburne University of Technology
Downloads 127 (234,210)
Citation 1

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Brand Associations; Fan Loyalty; New Teams; Sport Consumer; Latent Growth Model; Cross-Lagged Panel Model

3.

Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty with Professional Sport Leagues and Teams

Journal of Sport Management, 2013, 27, 177-192
Number of pages: 48 Posted: 16 Mar 2016
Thilo Kunkel, Daniel Funk and Brad Hill
Temple University - Fox School of Business and School of Tourism and Hospitality Management, Temple University - School of Tourism and Hospitality Management and Griffith University
Downloads 92 (293,324)

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brand architecture, involvement, brand, sport league, team

4.

The Attractiveness of National and International Football Leagues: The Perspective of Fans of 'Underdogs' and 'Star Clubs'

Koenigstorfer, J., Groeppel-Klein, A., & Kunkel, T. (2010). The attractiveness of national and international football leagues - Perspectives of fans of "star clubs" and "underdogs". European Sport Management Quarterly, 10(2), 101-137.
Number of pages: 46 Posted: 21 Jun 2014 Last Revised: 16 Mar 2016
Joerg Koenigstorfer, Andrea Groeppel-Klein and Thilo Kunkel
Saarland University, Saarland University and Temple University - Fox School of Business and School of Tourism and Hospitality Management
Downloads 63 (364,588)
Citation 4

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5.

Exploring Sport Brand Development Strategies to Strengthen Consumer Involvement with the Product – The Case of the Australian A-League

Doyle, J., Kunkel, T., Funk, D. (2013). Sport spectator segmentation: Examining the differing psychological connections amongst spectators of leagues and teams. International Journal of Sport Marketing and Sponsorship, 14 (2), 95-111. , Sport Management Review, 2014 Forthcoming
Number of pages: 45 Posted: 16 Mar 2016
Thilo Kunkel, Jason Doyle and Daniel Funk
Temple University - Fox School of Business and School of Tourism and Hospitality Management, Griffith University and Temple University - School of Tourism and Hospitality Management
Downloads 51 (403,047)

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sport brand, brand development, brand strategy, strategic management, organisational strategy

6.

The Development of a Framework to Capture Perceptions of Sport Organizations Legitimacy

Journal of Sport Management, 2015
Number of pages: 49 Posted: 17 Mar 2016
Daniel Lock, Kevin Filo, Thilo Kunkel and James H. Skinner
Griffith University, Griffith University, Temple University - Fox School of Business and School of Tourism and Hospitality Management and Griffith University
Downloads 31 (484,360)

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Legitimacy; Image

7.

Thinking About the Same Things Differently: Examining Perceptions of a Non-Profit Community Sport Organisation

Lock, D., Filo, K., Kunkel, T., & Skinner, J. (2013). Examining dimensions of legitimacy in community sport organisation, Sport Management Review, 16, 438-450
Number of pages: 41 Posted: 16 Mar 2016
Daniel Lock, Kevin Filo, Thilo Kunkel and James H. Skinner
Griffith University, Griffith University, Temple University - Fox School of Business and School of Tourism and Hospitality Management and Griffith University
Downloads 13 (590,444)

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social identification, identity response, organisational image, organisational legitimacy