Wenjie Du

Temple University

Philadelphia, PA 19122

United States

SCHOLARLY PAPERS

1

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154

SSRN CITATIONS

2

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0

Scholarly Papers (1)

1.

The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time

Forthcoming, Journal of Sport Management, Fox School of Business Research Paper No. 16-014
Number of pages: 49 Posted: 16 Mar 2016 Last Revised: 16 Dec 2016
Temple University - Fox School of Business and School of Tourism and Hospitality Management, Griffith University, Temple University - School of Tourism and Hospitality Management, Temple University and Swinburne University of Technology
Downloads 154 (261,872)
Citation 2

Abstract:

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Brand Associations; Fan Loyalty; New Teams; Sport Consumer; Latent Growth Model; Cross-Lagged Panel Model