Florian Pallas

Center for Customer Management

Schlossplatz 2

Muenster, D-48149

Germany

University of Groningen

P.O. Box 800

9700 AH Groningen, Groningen 9700 AV

Netherlands

  • Center for Customer Management

  • University of Groningen

SCHOLARLY PAPERS

3

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875

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Scholarly Papers (3)

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1.

Allocation of Resources to Customer Satisfaction and Delight Based on Utilitarian and Hedonic Benefits

Journal of Research in Marketing, Vol. 2 (1), 106-112
Number of pages: 7 Posted: 06 Mar 2014 Last Revised: 11 Sep 2014
Florian Pallas, Florian Pallas, Vikas Mittal and Christopher Groening
University of GroningenCenter for Customer Management, Rice University and University of Missouri at Columbia - Department of Marketing
Downloads 642 (69,913)

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Customer Management, Customer Satisfaction, Customer Delight; Benefit, Hedonic, Utilitarian

2.

Why Social Currency Becomes a Key Driver of a Firm's Brand Equity - Insights from the Automotive Industry

Long Range Planning 46 (1-2), 125-148 (2013). (DOI: 10.1016/j.lrp.2012.11.004)
Number of pages: 24 Posted: 09 Sep 2014
Lara Lobschat, Markus Zinnbauer, Florian Pallas, Florian Pallas and Erich Joachimsthaler
University of Groningen, Vivaldi Partners, University of GroningenCenter for Customer Management and Vivaldi Partners
Downloads 123 (377,214)

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social currency, brand equity, social value, PLS

3.

Investigating Organisational Innovativeness: Developing a Multidimensional Formative Measure

International Journal of Innovation Management, Vol. 17 (4), 1-41 (2013)
Number of pages: 50 Posted: 09 Sep 2014
Florian Pallas, Florian Pallas, Florian Böckermann, Oliver Goetz, Oliver Goetz and Kirstin Tecklenburg
University of GroningenCenter for Customer Management, Independent, Reutlingen University - ESB Business SchoolUniversity of Münster and Santander Consumer Bank AG
Downloads 110 (409,231)

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organizational innovativeness, culture, innovation process, process proficiency