Yuwei Jiang

Hong Kong Polytechnic University

Assitant Professor of Marketing

Hong Kong

China

SCHOLARLY PAPERS

10

DOWNLOADS
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846

CITATIONS
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SSRN RANKINGS

Top 37,774

in Total Papers Citations

9

Scholarly Papers (10)

1.

Visual and Verbal Processing Strategies in Comprehension and Judgment

Journal of Consumer Psychology, 2008, 18.
Number of pages: 14 Posted: 08 Mar 2014
Robert S. Wyer, Iris W. Hung and Yuwei Jiang
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, National University of Singapore (NUS) - NUS Business School and Hong Kong Polytechnic University
Downloads 219 (137,648)
Citation 7

Abstract:

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Visual Processing, Verbal Processing, Comprehension, Judgment, Consumer Psychology, Visual Perspective, Mental Imagery

2.

Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior

Journal of Consumer Research, Vol. 41, No. 3, 2014
Number of pages: 18 Posted: 17 Jul 2014
Hong Kong Polytechnic University, University of Illinois at Urbana-Champaign - Department of Business Administration, Independent and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 182 (163,479)
Citation 2

Abstract:

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Consumer Behavior, Consumer Psychology, Mental Imagery, Visual Perspective

3.

Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior

Journal of Consumer Research, Forthcoming
Number of pages: 14 Posted: 09 Mar 2014
Yuwei Jiang, Lingjing Zhan and Derek Rucker
Hong Kong Polytechnic University, Hong Kong Polytechnic University and Northwestern University - Kellogg School of Management
Downloads 128 (219,350)
Citation 1

Abstract:

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Power, Brand Switching, Action, Control, Variety Seeking

4.

The Unique Consequences of Feeling Lucky: Implications for Consumer Behavior

Journal of Consumer Psychology 19 (2009) 171-184
Number of pages: 14 Posted: 08 Mar 2014
Yuwei Jiang, Angela Cho and Rashmi Adaval
Hong Kong Polytechnic University, Hong Kong University of Science & Technology (HKUST) and University of Illinois at Urbana-Champaign - Department of Business Administration
Downloads 122 (227,403)
Citation 1

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Luck, Lottery, Risk, Superstition

5.

Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis

Journal of Consumer Research, Vol. 35, No. 3, 2008
Number of pages: 14 Posted: 08 Mar 2014
Gerald J. Gorn, Yuwei Jiang and Gita Johar
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Hong Kong Polytechnic University and Columbia Business School - Marketing
Downloads 57 (361,269)
Citation 5

Abstract:

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Brand, Public Relations, Trait Inferences, Babyface, Crisis

6.

Visual and Verbal Information Processing in a Consumer Context: Further Considerations

Journal of Consumer Psychology, 2008, 18.
Number of pages: 5 Posted: 09 Mar 2014
Robert S. Wyer, Yuwei Jiang and Iris W. Hung
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Hong Kong Polytechnic University and National University of Singapore (NUS) - NUS Business School
Downloads 50 (383,511)
Citation 16

Abstract:

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Visual Processing, Verbal Processing, Consumer Psychology, Visual Perspective, Mental Imagery

7.

Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking

Journal of Consumer Research, Vol. 40, No. 3, 2013
Number of pages: 14 Posted: 07 Mar 2014
Rod Duclos, Echo Wan and Yuwei Jiang
Hong Kong University of Science & Technology (HKUST), The University of Hong Kong and Hong Kong Polytechnic University
Downloads 45 (400,717)
Citation 10

Abstract:

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Social Exclusion, Risk, Money, Consumer Psychology, Lottery, Social Connection

8.

Contrast and Assimilation Effects of Processing Fluency

Journal of Consumer Research, Vol. 36, No. 2, 2010
Number of pages: 14 Posted: 08 Mar 2014
Hao Shen, Yuwei Jiang and Rashmi Adaval
The Chinese University of Hong Kong (CUHK), Hong Kong Polytechnic University and University of Illinois at Urbana-Champaign - Department of Business Administration
Downloads 25 (487,117)
Citation 2

Abstract:

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Fluency, Metacognition, Advertising, Contrast, Assimilation

9.

The Role of Visual Perspective in Information Processing

Journal of Experimental Social Psychology, 2009, 45.
Number of pages: 10 Posted: 08 Mar 2014
Yuwei Jiang and Robert S. Wyer
Hong Kong Polytechnic University and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 18 (526,893)
Citation 2

Abstract:

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Mental Imagery, Visual Perspective, Language Comprehension, Imagination, Reaction Time, Information Processing, Social Cognition

10.

Condom Embarrassment: Coping and Consequences for Condom Use in Three Countries

AIDS Care, 2008, 20(5) 553-559
Posted: 09 Mar 2014
University of Alberta - Department of Marketing, Business Economics & Law, University of British Columbia (UBC) - Sauder School of Business, Hong Kong University of Science & Technology (HKUST) - Department of Marketing, University of British Columbia (UBC), Korea University Business School and Hong Kong Polytechnic University

Abstract:

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Condoms, Acquisition, AIDS, Embarrassment, Coping, Sexcual Behavior