Lingjing Zhan

Hong Kong Polytechnic University

Hung Hom, Kowloon

Hong Kong

  • Hong Kong Polytechnic University

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Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior

Journal of Consumer Research, Forthcoming
Number of pages: 14 Posted: 09 Mar 2014
Yuwei Jiang, Lingjing Zhan and Derek Rucker
Hong Kong Polytechnic University, Hong Kong Polytechnic University and Northwestern University - Kellogg School of Management
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Abstract:

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Power, Brand Switching, Action, Control, Variety Seeking