Cheng-Kui Huang

National Chung Cheng University - Department of Business Administration

168, University Rd.

Min-Hsiung

Chia-Yi, Taiwan

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Market Reaction to Big Data Implementation Announcements

Posted: 21 Feb 2015
Cheng-Kui Huang
National Chung Cheng University - Department of Business Administration

Abstract:

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big data; market value; announcement; event study; abnormal return