Chenhui Guo

Michigan State University - Department of Accounting & Information Systems

Assistant Professor

632 Bogue Street, Room N260

East Lansing, MI Michigan 48824

United States

  • Michigan State University - Department of Accounting & Information Systems

SCHOLARLY PAPERS

9

DOWNLOADS

2,137

TOTAL CITATIONS
Rank 23,460

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Top 23,460

in Total Papers Citations

47

Ideas:
“  To summarize, my primary research interests focus on a variety of digital technologies, including (1) user-generated content (UGC), specifically on the provision and economic value of UGC, (2) electronic commerce, specifically on omnichannel, and (3) online labor markets.  ”

  • Michigan State University - Department of Accounting & Information Systems

Scholarly Papers (9)

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1.

Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry

Information Systems Research, forthcoming
Number of pages: 46 Posted: 05 Jan 2018 Last Revised: 25 May 2023
Yen-Yao Wang, Chenhui Guo, Anjana Susarla and Vallabh Sambamurthy
Auburn University - Harbert College of Business, Michigan State University - Department of Accounting & Information Systems, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and Michigan State University - Department of Accounting & Information Systems
Downloads 689 (82,469)

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iFGC, UGC, traditional media, offline light vehicle sales, U.S. automobile industry, Facebook, Twitter, PVAR model

2.

Do Incentive Hierarchies Induce User Effort? Evidence from an Online Knowledge Exchange

Forthcoming, Information Systems Research
Number of pages: 37 Posted: 23 Mar 2014 Last Revised: 10 Dec 2021
Paulo Goes, Chenhui Guo and Mingfeng Lin
University of Arizona - Department of Management Information Systems, Michigan State University - Department of Accounting & Information Systems and Georgia Institute of Technology - Scheller College of Business
Downloads 418 (152,316)
Citation 42

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online knowledge exchange; motivation; status; incentive hierarchy; goals; effort; user-generated content

3.

Using “Super Apps” in Online Retailing Operations: Evidence from a Large Hotel Chain

Production and Operations Management, forthcoming.
Number of pages: 33 Posted: 23 Aug 2016 Last Revised: 25 May 2023
Chenhui Guo, Bin Zhang, Xi Chen and Paulo Goes
Michigan State University - Department of Accounting & Information Systems, Texas A&M University, Zhejiang University - School of Management and University of Arizona - Department of Management Information Systems
Downloads 324 (203,976)

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super app, online retailing operation, retailing platforms, hotel chain, spillover effect, cannibalization effect

4.

Multiplex Social Influence in a Freemium Context: Evidence from Online Social Games

decision support systems, forthcoming
Number of pages: 34 Posted: 06 Nov 2015 Last Revised: 13 Dec 2021
Chenhui Guo, Xi Chen, Paulo Goes and Cheng Zhang
Michigan State University - Department of Accounting & Information Systems, Zhejiang University - School of Management, University of Arizona - Department of Management Information Systems and Fudan University, School of Management
Downloads 237 (278,811)

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online social game, freemium model, premium features, social networks, social influence

5.

Understanding Content Contribution Behavior in a Geo-Segmented Mobile Virtual Community: The Context of Waze

Chenhui Guo, Tae Hun Kim, Anjana Susarla, and Vallabh Sambamurthy (2020) Understanding Content Contribution Behavior in A Geo-Segmented Mobile Virtual Community: The Context of Waze. Information Systems Research, forthcoming.
Number of pages: 42 Posted: 06 Nov 2017 Last Revised: 26 May 2020
Chenhui Guo, Tae Hun Kim, Anjana Susarla and Vallabh Sambamurthy
Michigan State University - Department of Accounting & Information Systems, Baylor University - Department of Information Systems, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and Michigan State University - Department of Accounting & Information Systems
Downloads 209 (314,745)
Citation 5

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mobile virtual community, user contribution, virtual crowdedness, prosocial behavior, free-riding behavior, matching estimators, spatial econometric analysis

6.

When "Signals" Boomerang: Employers' Reactions to a Novel Signaling Mechanism

Georgia Tech Scheller College of Business Research Paper No. 3399245
Number of pages: 68 Posted: 06 May 2023 Last Revised: 07 Aug 2024
Qiang Gao, Mingfeng Lin, Yong Liu and Chenhui Guo
Zicklin School of Business, City University of New York, Georgia Institute of Technology - Scheller College of Business, University of Arizona and Michigan State University - Department of Accounting & Information Systems
Downloads 123 (495,655)

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guarantee, reputation, online labor market, contract, information asymmetry

7.

Not All Negative Word-of-Mouth is Bad: Evidence from Automobile Digital Platforms

Number of pages: 58 Posted: 09 Oct 2024 Last Revised: 18 Feb 2025
Wen Shi, Chenhui Guo, Yen-Yao Wang and Yu Yan
Central South University, Michigan State University - Department of Accounting & Information Systems, Auburn University - Harbert College of Business and Central South University
Downloads 61 (776,561)

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Negative word-of-mouth, automobile markets, panel vector autoregressive model, textual analysis

8.

Open Versus Sealed Auctions in Online Labor Markets: Evidence from A Natural Experiment

Number of pages: 45 Posted: 10 Sep 2024 Last Revised: 22 Apr 2025
Qiang Gao, Chenhui Guo, Mingfeng Lin and Hanzhe Zhang
Zicklin School of Business, City University of New York, Michigan State University - Department of Accounting & Information Systems, Georgia Institute of Technology - Scheller College of Business and Department of Economics, Michigan State University
Downloads 60 (776,561)

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Online labor market, labor contracts, procurement, sealed auctions, open auctions, natural experiment

9.

Mitigating Traffic Congestion: The Value of User-Generated Content in Navigation Apps

Number of pages: 51 Posted: 31 May 2019 Last Revised: 28 Apr 2025
Tae Hun Kim, Chenhui Guo and Vallabh Sambamurthy
Baylor University - Department of Information Systems, Michigan State University - Department of Accounting & Information Systems and Michigan State University - Department of Accounting & Information Systems
Downloads 16 (1,208,584)

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mobile navigation app, user-generated content, traffic congestion, IT value, spatial data analysis