Jonathan Lee

University of Pittsburgh

135 N Bellefield Ave

Pittsburgh, PA 15260

United States

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Scholarly Papers (1)

1.

Consumer Evaluations of Line Extensions: A Conjoint Approach

Advances in Consumer Research, Volume 23, 1996
Number of pages: 8 Posted: 23 Mar 2014
Moonkyu Lee, Jonathan Lee and Wagner A. Kamakura
Yonsei University, University of Pittsburgh and Rice University
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Citation 1

Abstract:

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