Oliver Hinz

Goethe University Frankfurt - Faculty of Economics and Business Administration

Mertonstrasse 17-25

Frankfurt am Main, D-60325

Germany

SCHOLARLY PAPERS

8

DOWNLOADS

331

CITATIONS

1

Scholarly Papers (8)

1.

TV's Dirty Little Secret: The Negative Effect of Popular TV on Online Retail Sales

Number of pages: 41 Posted: 22 May 2014
Oliver Hinz, Shawndra Hill and Ju-Young Kim
Goethe University Frankfurt - Faculty of Economics and Business Administration, Microsoft Research and Goethe University Frankfurt - Faculty of Economics and Business Administration
Downloads 248 (121,617)
Citation 1

Abstract:

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Media Cross Effects, Second Screen, Two-Sided Markets, Electronic Commerce, Online Auctions, Attention Economy, Instrumental Variable Approach

2.

The Influence of Context on Online Shopping Behavior: The Case of Concurrent TV Consumption

Number of pages: 41 Posted: 03 Feb 2018 Last Revised: 21 Sep 2018
Oliver Hinz, Shawndra Hill and Amit Sharma
Goethe University Frankfurt - Faculty of Economics and Business Administration, Microsoft Research and Cornell University
Downloads 45 (400,537)

Abstract:

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Online Sales, TV, Second Screening, Contextual Information, Personalization, Attention Economy, Instrumental Variable Approach

3.

The Impact of Location-Based Games on the Entertainment Industry

Number of pages: 24 Posted: 10 Nov 2018 Last Revised: 23 Feb 2019
Goethe University Frankfurt, Goethe University Frankfurt, Goethe University Frankfurt - Faculty of Economics and Business Administration and Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management)
Downloads 22 (503,511)

Abstract:

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Entertainment Industry, Augmented Reality, Location-based Games, Mobile Devices, Mobile Networks, Cinemas, TV, PC gaming

4.

The Open Tariff Model - Towards Efficient Cost Comparison of Public Cloud Services

Number of pages: 37 Posted: 14 Jun 2016
Jörg Gottschlich and Oliver Hinz
meshcloud and Goethe University Frankfurt - Faculty of Economics and Business Administration
Downloads 16 (538,037)

Abstract:

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Cloud computing, Cost model, Cloud service pricing, Cloud service procurement, Public cloud, Infrastructure-as-a-service

5.

Seeding Strategies for Viral Marketing: An Empirical Comparison

Journal of Marketing, 75 (November 2011), 55-71
Posted: 28 Aug 2014
Goethe University Frankfurt - Faculty of Economics and Business Administration, University of Frankfurt - Department of Marketing, Kühne Logistics University - THE KLU and University of Kiel

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viral marketing, seeding strategy, word of mouth, social contagion, targeting

6.

Drivers of the Long Tail Phenomenon: An Empirical Analysis

Journal of Management Information Systems, Vol. 27, Issue 4, 43-69, Spring 2011
Posted: 21 Aug 2014
Oliver Hinz, Jochen Eckert and Bernd Skiera
Goethe University Frankfurt - Faculty of Economics and Business Administration, University of Technology Sydney (UTS) - School of Marketing and University of Frankfurt - Department of Marketing

Abstract:

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electronic commerce, long tail, recommendation systems, search technology, video-on-demand

7.

An Analysis of the Importance of the Long Tail in Search Engine Marketing

Electronic Commerce Research and Applications, Vol. 9, 488-494
Posted: 06 Aug 2014 Last Revised: 23 Aug 2014
Bernd Skiera, Jochen Eckert and Oliver Hinz
University of Frankfurt - Department of Marketing, University of Technology Sydney (UTS) - School of Marketing and Goethe University Frankfurt - Faculty of Economics and Business Administration

Abstract:

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Long tail, Search engine marketing, Online marketing

8.

How Retailers Exploit Consumers' Biased Perceptions of Shipping Costs

International Journal of Electronic Commerce, Vol. 16, Issue 3, 65-87
Posted: 06 Aug 2014
Tanja Frischmann, Oliver Hinz and Bernd Skiera
Independent, Goethe University Frankfurt - Faculty of Economics and Business Administration and University of Frankfurt - Department of Marketing

Abstract:

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Electronic commerce, e-tail, price comparison, pricing, shipping costs