Michel Wedel

University of Maryland - Robert H. Smith School of Business

Pepsico Chaired Professor of Consumer Science

College Park, MD 20742-1815

United States

http://www.rhsmith.umd.edu/directory/michel-wedel

  • University of Maryland - Robert H. Smith School of Business

SCHOLARLY PAPERS

10

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Scholarly Papers (10)

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1.

Attention Research in Marketing: A Review of Eye Tracking Studies

Robert H. Smith School Research Paper No. RHS 2460289
Number of pages: 28 Posted: 30 Jun 2014
Michel Wedel
University of Maryland - Robert H. Smith School of Business
Downloads 1,198 (17,490)
Citation 4

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Attention, Eye Tracking, Visual Marketing, Bayesian Statistics

2.

BANOVA: An R Package for Hierarchical Bayesian ANOVA

Journal of Statistical Software, Vol. 10, No. 2, 2014, Robert H. Smith School Research Paper No. RHS 2460286
Number of pages: 33 Posted: 30 Jun 2014
Chen Dong and Michel Wedel
University of Maryland - College of Computer, Mathematical and Natural Sciences and University of Maryland - Robert H. Smith School of Business
Downloads 637 (42,861)

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Hierarchical Bayes regression, ANOVA, Markov chain Monte Carlo, BUGS modeling

3.

Brand Search Benefits of Online Advertising: An Eye-Tracking Experiment

Robert H. Smith School Research Paper No. RHS 2460284
Number of pages: 30 Posted: 30 Jun 2014
Ralf van der Lans, Michel Wedel and F. G. M. (Rik) Pieters
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, University of Maryland - Robert H. Smith School of Business and Tilburg University, CentER
Downloads 453 (65,991)
Citation 2

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Online Brand search, short-term advertising effects, eye tracking, Markov Switching model

4.

A Statistical Framework for Dealing with Endogeneity

Robert H. Smith School Research Paper No. RHS 2460497
Number of pages: 42 Posted: 30 Jun 2014
Peter Ebbes, Peter Lenk and Michel Wedel
HEC Paris - Marketing, University of Michigan, Stephen M. Ross School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 146 (209,632)

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Instrumental Variables, Hierarchical Model, Mixed Outcome Model, Endogeneity, Dirichlet Process Prior

5.

How Facial Cues of Models Affect Attention to Websites in Asian and American Cultures

Robert H. Smith School Research Paper No. RHS 2539253
Number of pages: 50 Posted: 17 Dec 2014
Qiuzhen Wang, Michel Wedel and Xuan Liu
Zhejiang University - School of Management, University of Maryland - Robert H. Smith School of Business and University of Maryland
Downloads 109 (261,597)

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gaze direction, facial expression, attention, e-commerce websites, eye-tracking

6.

Accounting for Regressor-Error Dependencies in Educational Data: A Bayesian Mixture Approach

Robert H. Smith School Research Paper No. RHS 2466533
Number of pages: 27 Posted: 16 Jul 2014
Peter Ebbes, Ulf Bockenholt, Michel Wedel and Hyoryung Nam
HEC Paris - Marketing, Northwestern University, University of Maryland - Robert H. Smith School of Business and Erasmus University Rotterdam (EUR)
Downloads 99 (279,643)

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endogeneity, mixture model, fixed-effects estimator, random-effects estimator, omitted variables, regressor-error dependencies

7.

A Hidden Markov Model to Identify Regions of Interest from Eye Movements, with an Application to Nodule Detection in Chest X-Rays

Robert H. Smith School Research Paper No. RHS 2460288
Number of pages: 39 Posted: 30 Jun 2014
Michel Wedel, Jin Yan, Paul Smith, Eliot Siegel and Hongshuang (Alice) Li
University of Maryland - Robert H. Smith School of Business, University of Maryland - College of Computer, Mathematical and Natural Sciences, University of Maryland - College of Computer, Mathematical and Natural Sciences, University of Maryland - School of Medicine and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 91 (295,197)

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Eye tracking; Reversible Jump Markov Chain Monte Carlo; Hidden Markov Model; Regions of Interest; Lung Cancer; Radiology

8.

BANOVA: Bayesian Analysis of Experiments in Consumer Psychology

Number of pages: 60 Posted: 04 Jun 2019
Michel Wedel and Chen Dong
University of Maryland - Robert H. Smith School of Business and University of Maryland - College of Computer, Mathematical and Natural Sciences
Downloads 28 (499,529)

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Repeated measures design, Hierarchical Generalized Linear Model, MCMC, mediation, moderation, effect size, floodlight analysis, simple effects, R package

9.

Upfront, Mystery, and False Front Advertising: Why Their Effects on Consumer Evaluation Depend on Exposure Duration

Robert H. Smith School Research Paper No. RHS 2460830
Posted: 02 Jul 2014
Millie Elsen, F. G. M. (Rik) Pieters and Michel Wedel
CentERdata, Tilburg University, CentER and University of Maryland - Robert H. Smith School of Business

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Advertising, exposure duration, identification, evaluation, ad attitudes, brand attitudes, Bayesian models, multilevel mediation and moderation

10.

Adaptive Mobile News Personalization Using Social Networks

Robert H. Smith School Research Paper No. RHS 2460282
Posted: 02 Jul 2014
Tuck Siong Chung, Michel Wedel and Roland T. Rust
Nanyang Business School, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business

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Personalization, Social Networks, News, Bayes Classifier, Recommendation Systems, Mobile Commerce, Smart Phones, Service Marketing