Aviva Musicus

Yale University

New Haven, CT 06520

United States

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Eyes in the Aisles: Why Is Cap’N Crunch Looking Down at My Child?

“Eyes in the Aisles: Why is Cap’n Crunch Looking Down at my Child?,” Environment and Behavior, 47:7 (August 2015), 715-733.
Number of pages: 32 Posted: 03 Apr 2014 Last Revised: 29 Apr 2017
Aner Tal, Aviva Musicus and Brian Wansink
Cornell University, Yale University and Retired
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Abstract:

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Eye contact, spokes-characters, cereal, food marketing to children, product packaging