Tetsuo Yai

Tokyo Institute of Technology

2-12-1 O-okayama, Meguro-ku

Tokyo 152-8550, 52-8552

Japan

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Incorporating Choice Dynamics in Models of Consumer Behavior

Marketing Letters 2:3, (1991): 241-252
Number of pages: 13 Posted: 25 Apr 2014
University of Texas at Austin - Department of Marketing, University of Texas at Austin, Northwestern University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Rice University, University of Alberta, University of Texas at Dallas, University of Iowa - Henry B. Tippie College of Business, Northeastern University - Marketing Area, Tokyo Institute of Technology, University of Iowa and New York University (NYU) - Department of Marketing
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Abstract:

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Choice Dynamics, Buyer Behavior