Dvora Cohen

City University of New York (CUNY) - Brooklyn College

2900 Bedford Avenue

Brooklyn, NY 11210

United States

SCHOLARLY PAPERS

1

DOWNLOADS

34

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Label or Position: Which Has the Greater Impact on Subjects’ Responses to a Rating Scale?

Journal of International Marketing and Marketing Research, 28(2), 2003, 77-81
Number of pages: 12 Posted: 27 Apr 2014
Hershey H. Friedman, Dvora Cohen and Taiwo Amoo
City University of New York - Department of Business Management, City University of New York (CUNY) - Brooklyn College and City University of New York - Department of Finance
Downloads 34 (465,880)

Abstract:

Loading...

Rating scale, measurement problems, label vs. position effects, hedonic scales