Dvora Cohen

City University of New York (CUNY) - Brooklyn College

2900 Bedford Avenue

Brooklyn, NY 11210

United States

SCHOLARLY PAPERS

1

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77

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0

Scholarly Papers (1)

1.

Label or Position: Which Has the Greater Impact on Subjects’ Responses to a Rating Scale?

Journal of International Marketing and Marketing Research, 28(2), 2003, 77-81
Number of pages: 12 Posted: 27 Apr 2014
Hershey H. Friedman, Dvora Cohen and Taiwo Amoo
City University of New York (CUNY) - Koppelman School of Business, City University of New York (CUNY) - Brooklyn College and City University of New York (CUNY) - Department of Finance
Downloads 77 (640,988)

Abstract:

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Rating scale, measurement problems, label vs. position effects, hedonic scales