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Guy Gessner
Canisius College
United States
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SCHOLARLY PAPERS
2
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Scholarly Papers (2)
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1.
Consumer Sentiment and Buying Intentions Revisited: A Comparison of Predictive Usefulness
Journal of Economic Psychology, Vol. 7, No. 2, 1986
Number of pages: 24
Posted: 26 Apr 2014
Wagner A. Kamakura
and Guy Gessner
Rice University and Canisius College
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82
(540,997)
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2.
Estimating Models with Binary Dependent Variables: Some Theoretical and Empirical Observations
Journal of Business Research, Vol. 16, No. 1, 1988
Number of pages: 17
Posted: 26 Apr 2014
Guy Gessner,
Wagner A. Kamakura
,
Naresh K. Malhotra
and
Mark Zmijewski
Canisius College, Rice University, Georgia Institute of Technology - Scheller College of Business and University of Chicago - Accounting
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64
(620,014)
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