Esther Friedman

CUNY Brooklyn College

2900 Bedford Avenue

Brooklyn, NY 11210

United States

  • CUNY Brooklyn College

SCHOLARLY PAPERS

2

DOWNLOADS

338

TOTAL CITATIONS

3

Scholarly Papers (2)

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1.

A Comparison of Six Overall Evaluation Rating Scales

Friedman, H. H. and Friedman, E. M. (1997). A comparison of six overall evaluation rating scales. Journal of International Marketing and Marketing Research, 22(3), 129-138.
Number of pages: 15 Posted: 05 May 2014
Hershey H. Friedman and Esther Friedman
City University of New York (CUNY) - Koppelman School of Business and CUNY Brooklyn College
Downloads 198 (320,772)
Citation 3

Abstract:

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rating scales, overall evaluation, ethics in research, expectation scales, measurement bias, likely to recommend scale

2.

The Effect of an Appreciatory Comment on Sales: Reciprocity in a Retailing Context

Friedman, H. H. and Friedman, E. M. (1996). The Effect of an Appreciatory Comment on Sales: Reciprocity in a Retailing Context, Central Business Review, Vol. 15, Summer 1996, 25-26.
Number of pages: 5 Posted: 28 Apr 2014
Hershey H. Friedman and Esther Friedman
City University of New York (CUNY) - Koppelman School of Business and CUNY Brooklyn College
Downloads 140 (432,431)

Abstract:

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retailing, reciprocity, appreciatory comment, customer satisfaction, promotion, gift-upon-entry