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Tuong-Minh Ly-Le

University of Management and Technology, Ho Chi Minh City

Vietnam

SCHOLARLY PAPERS

33

DOWNLOADS

2,307

TOTAL CITATIONS

11

Scholarly Papers (33)

1.

Social Media in Crisis Communication

Number of pages: 13 Posted: 11 Aug 2015
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 417 (175,529)

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crisis communication, social media, organizational communication

2.

Business Negotiations between American and Vietnamese Businesses: The Influence of Proxemics and Site Setting on Negotiation Outcomes

Ly-Le, T. M. (2015). Business negotiations between American and Vietnamese businesses: The influence of proxemics and site setting on negotiation outcomes. Inquiries Journal, 7(04).
Number of pages: 10 Posted: 18 Aug 2015 Last Revised: 29 Jun 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 388 (192,467)
Citation 1

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America, business negotiation, nonverbal communication, proxemics, Vietnam

3.

The Impact of Internal Communication on Gen Z Employees’ Work Satisfaction

Number of pages: 18 Posted: 24 Oct 2024
Tuong-Minh Ly-Le and Hanh Canh Phuong Le
University of Management and Technology, Ho Chi Minh City and Van Lang University
Downloads 234 (330,287)

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internal communication, employee satisfaction, gen Z, Vietnam

4.

Social Media Use in Crisis Communication in Vietnam: A Stakeholder's Viewpoint

Ly-Le, T. M. (2018). Social media use in crisis communication in Vietnam: A stakeholder’s viewpoint. Proceedings of the Fifth International Conference on Business, Management and Accounting (IBSM 2018), 259-274.
Number of pages: 16 Posted: 10 Jun 2019 Last Revised: 29 Jun 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 138 (530,816)

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social media, stakeholder communication, crisis communication, crisis response, Vietnam, NCCT

5.

Social Media Use in Crisis Communication in Vietnam: An Organizational Viewpoint

Ly-Le, T. M. (2018). Social media use in crisis communication in Vietnam: An organizational viewpoint. Proceedings of the Fifth International Conference on Business, Management and Accounting (IBSM 2018), 245-258.
Number of pages: 13 Posted: 10 Jun 2019 Last Revised: 29 Jun 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 100 (694,528)

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social media, organizational communication, crisis communication, crisis response, Vietnam, DOI , NCCT

6.

'Novartis – Drop the Case' Campaign: A Rhetorical Analysis

Number of pages: 9 Posted: 12 Aug 2015
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 91 (742,061)

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Médecins Sans Frontières, Doctors Without Borders, rhetorical theory, stakeholder theory

7.

The Development of Vietnam's Public Relations Industry

Number of pages: 12 Posted: 10 Jun 2025
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 86 (771,553)

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PR Industry, Public Relations, Public Relations Practice, Vietnam

8.

Gaps in Perceptions on Social Media Use in Crisis Communication between Vietnamese Organizations and Stakeholders

Ly-Le, T. M. (2018). Gaps in perceptions on social media use in crisis communication between Vietnamese organizations and stakeholders. DeReMa (Development Research of Management): Jurnal Manajemen, 13(1), 11-19. doi:10.19166/derema.v13i1.768.
Number of pages: 9 Posted: 10 Jun 2019 Last Revised: 29 Jun 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 81 (796,622)

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social media, crisis communication, Vietnam, organization communication, stakeholder communication

9.

Motivations and Challenges in Small Business Start-Ups- a Glance at Vietnam's Public Relations Industry

Ly-Le, T. M. (2023). Motivations and challenges in small business start-ups: A glance at Vietnam’s public relations industry. Athens Journal of Business & Economics, 9(1), 91-108. doi:10.30958/ajbe.9-1-6.
Number of pages: 19 Posted: 10 Jul 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 79 (809,932)

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entrepreneurship, entrepreneurial motivation, business growth, SME, public relations, Vietnam

10.

A Review of Current Crisis Communication Efforts and the Role of Social Media in Crisis Communication in Vietnam: from the Stakeholders’ Viewpoint

Ly-Le, T.M. (2019). A review of current crisis communication efforts and the role of social media in crisis communication in Vietnam: From the stakeholders’ viewpoint. Asian Journal of Applied Communication, 8(1).
Number of pages: 14 Posted: 11 Jul 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 73 (867,774)
Citation 1

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social media, stakeholder communication, crisis communication, crisis response, Vietnam

11.

Navigating The Infodemic: Assessing Digital Literacy And Misinformation Vulnerability Among Senior Citizens In Vietnam During COVID-19

Number of pages: 9 Posted: 21 Feb 2025
Tuong-Minh Ly-Le and Viet Tho Le
University of Management and Technology, Ho Chi Minh City and Van Lang University
Downloads 70 (883,195)
Citation 1

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Digital literacy, social media literacy, misinformation, senior citizen, COVID-19, Vietnam

12.

Vietnam - China Oil Rig Dispute: The Influence of Ego-Involvement in Media Perception

Number of pages: 11 Posted: 17 Sep 2015
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 69 (891,180)

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social judgment, ego-involvement, media, China, Vietnam, dispute

13.

The Use of Social Media in Crisis Communication: a Vietnam-U.S. Comparison

Ly-Le, T. M. (2020). The use of social media in crisis communication: A Vietnam-U.S. comparison. DeReMa (Development Research of Management): Jurnal Manajemen, 15(2), 153-170. doi:10.19166/derema.v15i2.2342.
Number of pages: 19 Posted: 11 Jul 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 61 (961,006)

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social media, crisis communication, crisis response, Vietnam, United States

14.

Media Assessment of Herbalife's Crisis Response: An Approach to Explain Vietnam's Media Transparency Level

Ly-Le, T. M. (2015). Media assessment of Herbalife’s crisis response: An approach to explore Vietnam’s media transparency level. Plaridel: A Philippine Journal of Communication, Media, and Society, 12(1), 1-15.
Number of pages: 16 Posted: 18 Aug 2015 Last Revised: 29 Jun 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 57 (1,000,027)
Citation 1

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media transparency, objectivity, media credibility, media ethics, Vietnam, Herbalife, case study

15.

What Gets Into the Media: the Case of Media Bias in Vietnam During COVID-19

Ly-Le, T. M. (2023 ). What gets into the media: The case of media bias in Vietnam during COVID-19. Communitas, 28, 103-116. https://doi.org/10.38140/com.v28i.7592
Number of pages: 14 Posted: 28 Dec 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 53 (1,031,043)

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news writing, journalism, media bias, news production, scientific quality, health reporting, health communication, COVID-19, Vietnam

16.

Government Crisis Assessment and Reputation Management: A Case Study of the Vietnam Health Minister’s Crises in 2013-2014

Ly-Le, T. M. (2015). Government crisis assessment and reputation management: A case study of the Vietnam Health Minister’s crises in 2013-2014. KOME: International Journal of Pure Communication Inquiry, 3(1), 32-46. doi:10.17646/KOME.2015.13.
Number of pages: 15 Posted: 11 Jul 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 53 (1,031,043)

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government crisis, assessment, reputation management, image restoration, Vietnam, case study

17.

What Facilitates and Hinders the Use of Social Media in Crisis Communication in Vietnamese Organizations

Ly-Le, T. M. (2017). What facilitates and hinders the use of social media in crisis communication in Vietnamese organizations. Proceedings of the Sixth International Conference on Entrepreneurship and Business Management (ICEBM 2017), 70-75.
Number of pages: 6 Posted: 10 Jun 2019
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 51 (1,052,702)
Citation 1

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social media adoption, crisis communication, crisis response, Vietnam

18.

Entrepreneur’s roles during business growth stage and their exit routes: The case of the public relations industry

Ly-Le, T. M., & Le, V. T. (2023). Entrepreneur’s roles during business growth stage and their exit routes: The case of the public relations industry. DeReMa (Development Research of Management): Jurnal Manajemen, 18(2), 144-156.
Number of pages: 13 Posted: 06 Dec 2023
Tuong-Minh Ly-Le and Viet Tho Le
University of Management and Technology, Ho Chi Minh City and Van Lang University
Downloads 47 (1,097,529)

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entrepreneurship, business growth, exit routes, Vietnam, SMEs

19.

How Vietnamese Stakeholders View Current Social Media Use in Crisis Communication in Vietnam

Ly-Le, T. M. (2020). How Vietnamese stakeholders view current social media use in crisis communication in Vietnam. Athens Journal of Mass Media and Communications, 6(1), 65-80. doi:10.30958/ajmmc.6-1-4.
Number of pages: 17 Posted: 11 Jul 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 46 (1,109,210)
Citation 2

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crisis communication, crisis response, social media, stakeholder communication, vietnam

20.

Small Business Entrepreneurship in Vietnam: the Case of the Public Relations Industry

Ly-Le, T. M. (2021). Small business entrepreneurship in Vietnam: The case of the public relations industry. DeReMa (Development Research of Management): Jurnal Manajemen, 16(2), 145-157. doi:10.19166/derema.v16i2.3760.
Number of pages: 14 Posted: 11 Jul 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 33 (1,277,121)
Citation 2

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founder’s decision, growth stage, Vietnam, SMEs, public relations

21.

How Vietnamese Organizations Perceive the Use of Social Media in Crisis Communication

Ly-Le, T. M. (2019). How Vietnamese organizations perceive the use of social media in crisis communication. DeReMa (Development Research of Management): Jurnal Manajemen, 14(2), 210-222. doi:10.19166/derema.v14i2.1552.
Number of pages: 14 Posted: 11 Jul 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 29 (1,332,057)
Citation 1

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social media, social media adoption, crisis communication, crisis response, Vietnam

22.

Danlait’s 2013 social media crisis in Vietnam: An approach for exploring online crisis scanning criteria

Ly-Le, T. M. (2014). Danlait’s 2013 social media crisis in Vietnam: An approach for exploring online crisis scanning criteria. In D. Bossio (Ed.), Refereed Proceedings of the Australian and New Zealand Communication Association Conference...
Number of pages: 28 Posted: 11 Jul 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 25 (1,385,945)
Citation 1

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crisis management, social media, case study, Vietnam, Danlait

23.

Assessing Entrepreneurial Motivations: from the Perspectives of Vietnamese Founders in the Public Relations Industry

Ly-Le, T. M. (2021). Assessing entrepreneurial motivations: From the perspectives of Vietnamese founders in the public relations industry. Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020), 240-243. doi: 10.2991/aebmr.k.210507.036.
Number of pages: 4 Posted: 11 Jul 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 17 (1,481,165)

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entrepreneur, founder’s decision, growth stage, public relations, Vietnam, SMEs

24.

Framing of Child Autism in Vietnamese News Media During the Post-Covid-19 Era

Number of pages: 8 Posted: 30 Mar 2026
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City
Downloads 9 (1,548,648)

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autism spectrum disorder, media framing, disability representation, Vietnam

25.

From Recruitment To Retention: Strategic MarketingCommunication For Higher Education Management In Vietnam

DeReMa (Development Research of Management): Jurnal Manajemen, volume 20, issue 2, 2025[10.19166/derema.v20i2.10035 ]
Posted: 03 Oct 2025
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City

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University Marketing, Higher Education, Marcom, Marketing Communication, Student Recruitment, Vietnam

26.

Vietnam: Dynamic Response and Communication Strategy in the Covid-19 Pandemic

Ly-Le, T. M., Le, V. T., & Nguyen, T. T. (2024). Vietnam: Dynamic response and communication strategy in the COVID-19 pandemic. In I. Coman, M. Gregor & D. Lilleker (Eds.), Risk communication and COVID-19: Governmental communication and management of pandemic (pp. 203-215). Routledge. https://doi.org/10.4324/9781003401681-22
Posted: 03 Feb 2025
Tuong-Minh Ly-Le and Viet Tho Le
University of Management and Technology, Ho Chi Minh City and Van Lang University

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covid-19, crisis communication, risk communication, vietnam, public trust, pandemic communication, misinformation

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internal communication, university branding, Vietnam, strategic communication

28.

University as a Brand: Lessons from Vietnam's Higher Education Branding

Posted: 01 Aug 2024
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City

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university branding, higher education marketing, Vietnam, brand communication, branding challenges

29.

Proxemics on Business Negotiation: What Americans Should Be Aware of Vietnamese Negotiation Site Settings

(2015) Journal of Language and Communication, 2(1), 1-14
Posted: 19 Jul 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City

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America, business negotiation, nonverbal communication, proxemics, Vietnam

30.

Communicating Pandemic: COVID-19 Presentation in Vietnamese Media

Styles of Communication, 14(1), 49-62. doi:10.31178/SC.14.1.03.
Posted: 11 Jul 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City

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COVID-19, pandemic reporting, health information reporting, news media, content analysis

31.

Hiring for Gender Diversity in Tech

Ly-Le, T. M. (2022). Hiring for gender diversity in tech. Journal of Management Development, 41(6), 393-403. doi:10.1108/JMD-11-2021-0322.
Posted: 10 Jul 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City

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gender diversity, gender inequality, stem, technology, workforce

32.

Source selection and agenda-setting: traditional media's coverage of social media in the Danlait crisis

Ly-Le, T. M. (2015). Source selection and agenda-setting in traditional media: Traditional media's coverage of social media in the Danlait crisis. Journal of Communications Media Studies, 7, 99-117.
Posted: 30 Jun 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City

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traditional media, social media, media routines, public participation, social media hype, newsworthiness, Vietnam

33.

The entrepreneurial journey in Vietnam's public relations industry: the motivation, the role and the challenges

Ly-Le, T. M. (2023). The entrepreneurial journey in Vietnam’s public relations industry: The motivation, the role, the challenges. Journal of Management Development, 42(1), 76-90. doi: 10.1108/JMD-04-2022-0101.
Posted: 30 Jun 2023
Tuong-Minh Ly-Le
University of Management and Technology, Ho Chi Minh City

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founder's decisions, growth stage, vietnam, sme, entrepreneurship