Dharmesh Motwani

Pacific University (India) - Pacific Business School

Assistant Professor

Pacific Hills, Pratap Nagar Extension

Airport Road

Udaipur, Rajasthan 313003

India

SCHOLARLY PAPERS

21

DOWNLOADS
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Scholarly Papers (21)

1.

Impact of Humorous Advertisements on Customers’ Behavior

International Journal of Advanced Research in Management and Social Sciences, Vol. 2, No. 10, October 2013
Number of pages: 8 Posted: 13 May 2014
Dharmesh Motwani and Khushbu Agarwal
Pacific University (India) - Pacific Business School and Pacific Business School
Downloads 897 (28,037)

Abstract:

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Humor, Appeal, Advertisement, Customer behavior, Buying decision etc.

2.

Customer's Attitude Towards Social Media Marketing

Journal of Business Management & Social Sciences Research (JBM&SSR), Volume 3, No.4, April 2014
Number of pages: 5 Posted: 21 May 2014
Dharmesh Motwani, Dr. Devendra Shrimali and Khushbu Agarwal
Pacific University (India) - Pacific Business School, Pacific University (India) and Pacific Business School
Downloads 784 (33,836)

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Social Media, Perception, Social Networking Sites, Udaipur

3.

Impact of Fear Appeal in Advertisement on Consumer Buying Decision

International Research Journal of Management and Commerce (IRJMC), Volume 1, Issue 3, June 2014
Number of pages: 9 Posted: 03 Jul 2014
Dharmesh Motwani, Khushbu Agarwal and Dr. Devendra Shrimali
Pacific University (India) - Pacific Business School, Pacific Business School and Pacific University (India)
Downloads 661 (42,648)

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Fear Appeal, Advertisements, Consumer Buying Decision

4.

Consumer Behavior in Electronic Banking: An Empirical Study

IJRCM, Vol. 3 (2013), Issue 4 (April)
Number of pages: 11 Posted: 08 May 2014
Dharmesh Motwani and Dr. Devendra Shrimali
Pacific University (India) - Pacific Business School and Pacific University (India)
Downloads 575 (51,238)

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Consumer behavior, ATM, Mobile Banking, Internet Banking, Customer satisfaction

5.

Customers' Behavior in Health Food Drink Product Category

Pacific Business Review International, Volume 5 Issue 1 (July 2012)
Number of pages: 7 Posted: 06 May 2014
Dharmesh Motwani and Khushbu Agarwal
Pacific University (India) - Pacific Business School and Pacific Business School
Downloads 465 (66,813)

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Customer Behavior, Satisfaction, Health Food Drink

6.

Customer Expectation and Perception in Hotels: An Empirical Study

Intercontinental Journal of Marketing Research Review (IJMRR) Vol. 1, Issue 3, May, 2013
Number of pages: 11 Posted: 13 May 2014
Dharmesh Motwani and Dr. Devendra Shrimali
Pacific University (India) - Pacific Business School and Pacific University (India)
Downloads 417 (76,248)

Abstract:

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Service quality, Customer expectation, Customer perception, Hotel

7.

The Effect of Sex Appeal in Advertisements on Adolescents - An Ethical Question

International Journal of Applied Services Marketing Perspectives, Vol. 1, No. 1, July-September 2012
Number of pages: 5 Posted: 05 May 2014
Dharmesh Motwani and Khushbu Agarwal
Pacific University (India) - Pacific Business School and Pacific Business School
Downloads 296 (112,261)

Abstract:

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Sex Appeal, Ethical

8.

Service Marketing Mix of Indian Hospitals: A Critical Review

Number of pages: 8 Posted: 18 Nov 2014
Dharmesh Motwani and Prof. Vijay Shrimali
Pacific University (India) - Pacific Business School and Mohanlal Sukhadia (MLS) University
Downloads 283 (117,776)

Abstract:

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Hospital marketing, service marketing mix, India

9.

Consumer Adoption & Satisfaction Towards ATM Service: A Comparative Study of Udaipur City

Indian Journal of Research, Volume 1, Issue 12, December 2012
Number of pages: 3 Posted: 07 May 2014
Dharmesh Motwani and Dr. Devendra Shrimali
Pacific University (India) - Pacific Business School and Pacific University (India)
Downloads 228 (146,681)

Abstract:

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Customer adoption, consumer satisfaction, ATM

10.

A Comparative Study of Customer Behavior Between Public and Private Banks of Udaipur City

Number of pages: 6 Posted: 08 May 2014
Khushbu Agarwal, Dharmesh Motwani and Dr. Devendra Shrimali
Pacific Business School, Pacific University (India) - Pacific Business School and Pacific University (India)
Downloads 221 (151,128)

Abstract:

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Consumer behavior, Public bank, Private Bank, Customer satisfaction

11.

An Empirical Study of Customer Expectation and Perception in Organized Retail Sector

ABHINAV - National Monthly Refereed Journal of Research in Commerce & Management, Vol. 2, Issue 3, May 2014
Number of pages: 10 Posted: 13 May 2014
Dharmesh Motwani
Pacific University (India) - Pacific Business School
Downloads 201 (165,106)

Abstract:

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Service Quality, Customer Expectation, Customer Perception, Organized Retail

12.

MGNREGA: Employment Generation & Development (Critical Appraisal of Udaipur District)

Asian Journal of Development Matters, Vol. 6, No. 2, December 2012
Number of pages: 7 Posted: 05 May 2014
Dr. Kiran Anchlia and Dharmesh Motwani
Mohanlal Sukhadia (MLS) University and Pacific University (India) - Pacific Business School
Downloads 127 (243,315)

Abstract:

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Employment, Development, Implementation

13.

Internet Banking, Consumer Adoption & Satisfaction: A Study of Udaipur Region

Asian Journal of Research in Banking and Finance, Volume 2, Issue 10 (October, 2012)
Number of pages: 99 Posted: 06 May 2014
Dharmesh Motwani
Pacific University (India) - Pacific Business School
Downloads 126 (244,773)

Abstract:

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Customer adoption, customer satisfaction, internet banking, Udaipur

14.

A Comparative Study of Customer Behavior between Public and Private Insurance Companies (With Special Reference to Udaipur City)

RIJM Vol. 2, Issue 3, (March 2013)
Number of pages: 11 Posted: 09 May 2014 Last Revised: 16 May 2014
Dharmesh Motwani and Dr. Kiran Anchlia
Pacific University (India) - Pacific Business School and Mohanlal Sukhadia (MLS) University
Downloads 117 (258,764)

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Consumer behavior, LIC, Private Insurance companies, Customer satisfaction

15.

Contemporary Service Marketing Mix of Hospitals: A Descriptive Study of Udaipur Division

South Asian Journal of Marketing & Management Research, Vol. 4, Issue 7, July 2014
Number of pages: 14 Posted: 26 Jul 2014 Last Revised: 28 Jul 2014
Dharmesh Motwani and Prof. Vijay Shrimali
Pacific University (India) - Pacific Business School and Mohanlal Sukhadia (MLS) University
Downloads 114 (263,506)

Abstract:

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Hospital Marketing Mix, Product, Price, Place, Promotion, People, Process & Physical Evidence

16.

The Role of Carbon Trading in Environment Conservation

RIJEBM Volume 3, Issue 7 (July, 2014)
Number of pages: 4 Posted: 14 Jul 2014
Dharmesh Motwani
Pacific University (India) - Pacific Business School
Downloads 96 (296,302)

Abstract:

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Carbon Credit, Carbon Trading, Green House Gases

17.

Ethical Behavior of Adolescents: An Educational Conundrum

GALAXY International Interdisciplinary Research Journal (GIIRJ), Vol.2 (4), April 2014
Number of pages: 6 Posted: 21 May 2014
Khushbu Agarwal, Dharmesh Motwani and Dr. Devendra Shrimali
Pacific Business School, Pacific University (India) - Pacific Business School and Pacific University (India)
Downloads 65 (372,173)

Abstract:

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Adolescents, Ethics, Education

18.

Innovation Mix: A Contemporary Marketing Approach

GRA - Global Research Analysis, Vol 1, Issue 5, Oct. 2012
Number of pages: 2 Posted: 05 May 2014
Dr. Kiran Anchlia and Dharmesh Motwani
Mohanlal Sukhadia (MLS) University and Pacific University (India) - Pacific Business School
Downloads 65 (372,173)

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Innovation, Marketing, Success

19.

An Empirical Study on Customer Services of Selected Public Sector Banks with Special Reference to Udaipur City

Indian Journal of Applied Research, Volume: 2, Issue: 3, December 2012
Number of pages: 3 Posted: 08 May 2014 Last Revised: 16 May 2014
Dharmesh Motwani, Harshita Shrimali and Khushbu Agarwal
Pacific University (India) - Pacific Business School, Pacific Institute of Management and Pacific Business School
Downloads 37 (473,919)

Abstract:

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Customer Services, Public Bank, Udaipur

20.

A Study on Customer Services of Selected Private Sector Banks with Special Reference to Udaipur City

International Journal of Management, IT and Engineering, Vol. 3, No. 1, Jan 2013
Number of pages: 8 Posted: 06 May 2014
Dharmesh Motwani and Shreechand Jivnani
Pacific University (India) - Pacific Business School and Govt. Sr. Sec. School
Downloads 37 (473,919)

Abstract:

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Customer services, private bank, Udaipur

21.

Customer Preferences in Health Insurance: A Study of LIC & Private Insurance Companies

Prabandh Vol 27, June 2011
Number of pages: 6 Posted: 05 May 2014
Ravneet Kaur, Rajni Arora and Dharmesh Motwani
Mohanlal Sukhadia (MLS) University, Bhupal Nobles Post Graduate (BNPG) College and Pacific University (India) - Pacific Business School
Downloads 35 (482,952)

Abstract:

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Health Insurance, Private Insurance