Khushbu Agarwal

Pacific Business School

Assistant Professor

Pacific Hills, Pratap Nagar Extension

Airport Road

Udaipur, Rajasthan 313003

India

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 13,425

SSRN RANKINGS

Top 13,425

in Total Papers Downloads

3,907

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (9)

1.

Impact of Humorous Advertisements on Customers’ Behavior

International Journal of Advanced Research in Management and Social Sciences, Vol. 2, No. 10, October 2013
Number of pages: 8 Posted: 13 May 2014
Dharmesh Motwani and Khushbu Agarwal
Pacific University (India) - Pacific Business School and Pacific Business School
Downloads 897 (28,037)

Abstract:

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Humor, Appeal, Advertisement, Customer behavior, Buying decision etc.

2.

Customer's Attitude Towards Social Media Marketing

Journal of Business Management & Social Sciences Research (JBM&SSR), Volume 3, No.4, April 2014
Number of pages: 5 Posted: 21 May 2014
Pacific University (India) - Pacific Business School, Pacific University (India) and Pacific Business School
Downloads 784 (33,836)

Abstract:

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Social Media, Perception, Social Networking Sites, Udaipur

3.

Impact of Fear Appeal in Advertisement on Consumer Buying Decision

International Research Journal of Management and Commerce (IRJMC), Volume 1, Issue 3, June 2014
Number of pages: 9 Posted: 03 Jul 2014
Pacific University (India) - Pacific Business School, Pacific Business School and Pacific University (India)
Downloads 661 (42,648)

Abstract:

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Fear Appeal, Advertisements, Consumer Buying Decision

4.

An Empirical Study of Customer Expectation and Perception in Restaurant Chains and Fast-Food Outlets

International Journal of Management, IT and Engineering, Vol. No. 12, 2013
Number of pages: 13 Posted: 25 May 2014
Khushbu Agarwal and Surbhi Jain
Pacific Business School and Independent
Downloads 481 (64,109)

Abstract:

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Restaurants, Food-Outlets, Customer, Expectation, Perception

5.

Customers' Behavior in Health Food Drink Product Category

Pacific Business Review International, Volume 5 Issue 1 (July 2012)
Number of pages: 7 Posted: 06 May 2014
Dharmesh Motwani and Khushbu Agarwal
Pacific University (India) - Pacific Business School and Pacific Business School
Downloads 465 (66,813)

Abstract:

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Customer Behavior, Satisfaction, Health Food Drink

6.

The Effect of Sex Appeal in Advertisements on Adolescents - An Ethical Question

International Journal of Applied Services Marketing Perspectives, Vol. 1, No. 1, July-September 2012
Number of pages: 5 Posted: 05 May 2014
Dharmesh Motwani and Khushbu Agarwal
Pacific University (India) - Pacific Business School and Pacific Business School
Downloads 296 (112,261)

Abstract:

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Sex Appeal, Ethical

7.

A Comparative Study of Customer Behavior Between Public and Private Banks of Udaipur City

Number of pages: 6 Posted: 08 May 2014
Pacific Business School, Pacific University (India) - Pacific Business School and Pacific University (India)
Downloads 221 (151,128)

Abstract:

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Consumer behavior, Public bank, Private Bank, Customer satisfaction

8.

Ethical Behavior of Adolescents: An Educational Conundrum

GALAXY International Interdisciplinary Research Journal (GIIRJ), Vol.2 (4), April 2014
Number of pages: 6 Posted: 21 May 2014
Pacific Business School, Pacific University (India) - Pacific Business School and Pacific University (India)
Downloads 65 (372,173)

Abstract:

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Adolescents, Ethics, Education

9.

An Empirical Study on Customer Services of Selected Public Sector Banks with Special Reference to Udaipur City

Indian Journal of Applied Research, Volume: 2, Issue: 3, December 2012
Number of pages: 3 Posted: 08 May 2014 Last Revised: 16 May 2014
Dharmesh Motwani, Harshita Shrimali and Khushbu Agarwal
Pacific University (India) - Pacific Business School, Pacific Institute of Management and Pacific Business School
Downloads 37 (473,919)

Abstract:

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Customer Services, Public Bank, Udaipur