Jacob Goldenberg

Reichman University - Interdisciplinary Center (IDC) Herzliyah

P.O. Box 167

Herzliya, 4610101

Israel

  • Reichman University - Interdisciplinary Center (IDC) Herzliyah

SCHOLARLY PAPERS

7

DOWNLOADS

660

SSRN CITATIONS

12

CROSSREF CITATIONS

1

Scholarly Papers (7)

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1.

Pump it Out! The Effect of Transmitter Activity on Content Propagation in Social Media

Saïd Business School WP 2017-01
Number of pages: 48 Posted: 13 Jan 2017 Last Revised: 07 Jul 2018
Andrew T. Stephen, Yaniv Dover, Lev Muchnik and Jacob Goldenberg
University of Oxford - Said Business School, Hebrew University of Jerusalem - Jerusalem School of Business Administration, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Reichman University - Interdisciplinary Center (IDC) Herzliyah
Downloads 279 (187,992)
Citation 6

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2.

Is Peer Influence Essential for Success?

Number of pages: 58 Posted: 18 Feb 2021
Neta Livneh, Lev Muchnik, Dylan Walker and Jacob Goldenberg
Hebrew University of Jerusalem - Jerusalem School of Business Administration, Hebrew University of Jerusalem - Jerusalem School of Business Administration, Chapman University and Reichman University - Interdisciplinary Center (IDC) Herzliyah
Downloads 157 (319,822)

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3.

Climb or Jump: Status-Based Seeding in User-Generated Content Networks

Lanz, Andreas, Jacob Goldenberg, Daniel Shapira, and Florian Stahl (2019), “Climb or Jump: Status-Based Seeding in User-Generated Content Networks,” Journal of Marketing Research, 56(3), 361–378.
Number of pages: 82 Posted: 07 May 2019 Last Revised: 25 Sep 2023
Andreas Lanz, Jacob Goldenberg, Daniel Shapira and Florian Stahl
University of Basel - Faculty of Business and Economics, Reichman University - Interdisciplinary Center (IDC) Herzliyah, Ben-Gurion University of the Negev and Mannheim Business School
Downloads 124 (384,995)
Citation 12

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user-generated content networks, influencer marketing, seeding, unpaid endorsements, online communications, social networking

4.

Sustainable Online Communities Exhibit Distinct Hierarchical Structures Across Scales of Size

Number of pages: 26 Posted: 05 Apr 2017 Last Revised: 15 Oct 2017
Yaniv Dover, Jacob Goldenberg and Daniel Shapira
Hebrew University of Jerusalem - Jerusalem School of Business Administration, Reichman University - Interdisciplinary Center (IDC) Herzliyah and Ben-Gurion University of the Negev
Downloads 73 (544,874)

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social networks, online communities, heirarchical social structure, network stability, network sustainability, cohesiveness

5.

Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms

Lanz, Andreas, Jacob Goldenberg, Daniel Shapira, and Florian Stahl (2023), 'Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms,' Journal of Marketing Research, Forthcoming.
Number of pages: 65 Posted: 01 Nov 2023
Andreas Lanz, Jacob Goldenberg, Daniel Shapira and Florian Stahl
University of Basel - Faculty of Business and Economics, Reichman University - Interdisciplinary Center (IDC) Herzliyah, Ben-Gurion University of the Negev and Mannheim Business School
Downloads 23 (851,895)

Abstract:

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influencer marketing, seeding, paid endorsements, user-generated content, rare events, data-based simulation

6.

Revenue Generation through Influencer Marketing

Beichert, Maximilian, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz (2023), "Revenue Generation through Influencer Marketing," Journal of Marketing, Forthcoming.
Number of pages: 75 Posted: 30 Nov 2023
Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg and Andreas Lanz
University of Mannheim - Business School, University of Mannheim, Reichman University - Interdisciplinary Center (IDC) Herzliyah and University of Basel - Faculty of Business and Economics
Downloads 4

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influencer marketing, creator economy, user-generated content networks, social media, paid endorsements, sales, ROI

7.

The Temperature Premium: Warm Temperatures Increase Product Valuation

Journal of Consumer Psychology 24, 2 (2014) 251-259, Columbia Business School Research Paper No. 14-29
Posted: 09 May 2014
Yonat Zwebner, Leonard Lee and Jacob Goldenberg
Arison School of Business, Columbia University - Columbia Business School, Marketing and Reichman University - Interdisciplinary Center (IDC) Herzliyah

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Environmental effects; Sensory marketing; Embodied cognition; Product valuation; Emotions