Anna Torres

Universitat Pompeu Fabra - Faculty of Economic and Business Sciences

Ramon Trias Fargas 25-27

Barcelona, 08005

Spain

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 28,666

SSRN RANKINGS

Top 28,666

in Total Papers Downloads

2,490

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

Customer Satisfaction and Brand Equity

Torres, A. & Tribó, J. (2011) “Do satisfied customers lead to greater brand equity?”, Journal of Business Research 64, pp. 1089-1096.
Number of pages: 9 Posted: 25 Jul 2007 Last Revised: 27 Aug 2014
Anna Torres and Josep A. Tribo
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences and Stevens Institute of Technology
Downloads 1,402 (19,616)
Citation 1

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Corporate social responsibility, brand equity, shareholders' commitment and customer loyalty

2.

The Effects of Uncertainty Avoidance on Brand Performance: Marketing Creativity, Product Innovation and the Brand Duration

Number of pages: 19 Posted: 25 Jul 2007
Marco S. Giarratana and Anna Torres
Department of Management & Technology and Universitat Pompeu Fabra - Faculty of Economic and Business Sciences
Downloads 639 (58,920)
Citation 2

Abstract:

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Trademark duration, creativity, uncertainty avoidance cultural index

3.

Perceptual Mapping of Practical Ethics Along the Value Chain: A Multiple Correspondence Analysis with Industry and Cultural Indices as Supplementary Variables

Number of pages: 29 Posted: 23 Jul 2007
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences, Universitat Pompeu Fabra - Faculty of Economic and Business Sciences and Stevens Institute of Technology
Downloads 221 (192,865)

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Practical Ethics, Value Chain, Multiple Correspondence Analysis

4.

A Note on the Dual Scaling of Dominance Data and its Relationship to Correspondence Analysis

UPF Economics and Business Working Paper No. 430
Number of pages: 11 Posted: 01 May 2000
Michael Greenacre and Anna Torres
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences and Universitat Pompeu Fabra - Faculty of Economic and Business Sciences
Downloads 148 (273,014)
Citation 1

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Correspondence Analysis, dominance data, dual scaling, paired comparisons, preferences, principal component analysis, ratings.

5.

Are Americans' Musical Preferences More Omnivores Today? Yes, but not Everyone

Number of pages: 37 Posted: 23 Jul 2007
Universitat Autònoma BarcelonaUAB, Universitat Pompeu Fabra - Faculty of Economic and Business Sciences and University of Barcelona
Downloads 80 (415,392)

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Symbolic consumer research, musical tastes, omnivorousness, correspondence analysis of matched matrices