Saerom Lee

University of Texas at San Antonio - College of Business

San Antonio, TX 78249

United States

SCHOLARLY PAPERS

2

DOWNLOADS

1,043

SSRN CITATIONS

1

CROSSREF CITATIONS

3

Scholarly Papers (2)

1.

I'm Moral, But I Won't Help You: The Distinct Roles of Empathy and Justice in Donations

Journal of Consumer Research, Forthcoming
Number of pages: 61 Posted: 19 May 2014
University of Texas at San Antonio - College of Business, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Pennsylvania State University - Department of Marketing
Downloads 936 (31,220)

Abstract:

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donations, responsibility, moral identity, non-profit, justice, empathy

2.

To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures

Journal of Consumer Research, Forthcoming
Number of pages: 71 Posted: 07 Jun 2017
University of Texas at San Antonio - College of Business, Pennsylvania State University and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 107 (314,456)
Citation 1

Abstract:

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For-Profit Social Ventures, Nonprofit, Greed, Social Mission, Profit Orientation, Communal Norms