Zachary Arens

Oklahoma State University - Stillwater - Department of Marketing

Assistant Professor

United States

SCHOLARLY PAPERS

4

DOWNLOADS

170

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Consumer Substitution Decisions: An Integrative Framework

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2438490, Stanford University Graduate School of Business Research Paper No. 14-19, Robert H. Smith School Research Paper No. RHS 2438490
Number of pages: 23 Posted: 19 May 2014
Georgetown University, Georgetown University - Department of Marketing, Oklahoma State University - Stillwater - Department of Marketing, Georgetown University - Robert Emmett McDonough School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Maryland - Robert H. Smith School of Business, University of Miami - Department of Marketing, Columbia Business School - Marketing, Pennsylvania State University - Smeal College of Business, Northwestern University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 170 (175,977)

Abstract:

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2.

The Rebound of the Forgone Alternative

Arens, Zachary G. and Rebecca W. Hamilton (2017) "The Rebound of the Forgone Alternative," Journal of Consumer Psychology, doi/10.1016/j.jcps.2017.01.001
Posted: 28 Jan 2017
Zachary Arens
Oklahoma State University - Stillwater - Department of Marketing

Abstract:

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forgone alternative; consumption closure; choice; cognitive dissonance; stage of consumption

3.

Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired

Journal of Consumer Research, Vol. 43, No. 3, 2016, Georgetown McDonough School of Business Research Paper No. 2902709
Posted: 28 Jan 2017
Zachary Arens and Rebecca Hamilton
Oklahoma State University - Stillwater - Department of Marketing and Georgetown University

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substitution, similarity, post-substitution, consumption

4.

The Duality of Decisions and the Case for Impulsiveness Metrics

Arens, Zachary G. and Roland T. Rust (2012), “The Duality of Decisions and the Case for Impulsiveness Metrics,” Journal of the Academy of Marketing Science, 40 (3), 468-479., Robert H. Smith School Research Paper No. RHS 2907131
Posted: 28 Jan 2017
Zachary Arens and Roland T. Rust
Oklahoma State University - Stillwater - Department of Marketing and University of Maryland - Robert H. Smith School of Business

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Impulsiveness, Customer satisfaction, Customer metrics, Financial impact