Neal Roese

Northwestern University

2001 Sheridan Road

Evanston, IL 60208

United States

SCHOLARLY PAPERS

2

DOWNLOADS

170

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (2)

1.

Consumer Substitution Decisions: An Integrative Framework

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2438490, Stanford University Graduate School of Business Research Paper No. 14-19, Robert H. Smith School Research Paper No. RHS 2438490
Number of pages: 23 Posted: 19 May 2014
Georgetown University, Georgetown University - Department of Marketing, Oklahoma State University - Stillwater - Department of Marketing, Georgetown University - Robert Emmett McDonough School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Maryland - Robert H. Smith School of Business, University of Miami - Department of Marketing, Columbia Business School - Marketing, Pennsylvania State University - Smeal College of Business, Northwestern University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 170 (180,063)

Abstract:

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2.

Dual Payoff Scenario Warnings on Credit Card Statements Elicit Suboptimal Payoff Decisions

Posted: 12 Jul 2014
Hal Hershfield and Neal Roese
University of California, Los Angeles (UCLA) - Marketing Area and Northwestern University

Abstract:

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Behavioral Economics, Credit Card, Debt, Judgment and Decision Making