Geoff Simmons

Queen's University Belfast

25 University Square

Belfast, BT7 1NN

Ireland

Queen's University Belfast - Queen's Management School

Riddel Hall

185 Stranmillis Road

Belfast, BT9 5EE

United Kingdom

  • Queen's University Belfast

SCHOLARLY PAPERS

3

DOWNLOADS

455

SSRN CITATIONS
Rank 41,990

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Top 41,990

in Total Papers Citations

5

CROSSREF CITATIONS

12

Scholarly Papers (3)

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1.

Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands

Truong, Y., Simmons, G., McColl, R., & Kitchen, P. J. (2008). Status and conspicuousness–are they related? Strategic marketing implications for luxury brands. Journal of Strategic Marketing, 16(3), 189-203.
Number of pages: 24 Posted: 21 Nov 2014
Yann Truong, Geoff Simmons, Rod S. McColl and Philip J. Kitchen
ESC Rennes SChool of Business, Queen's University Belfast, ESC Rennes School of Business and Hull University Business School (HUBS)
Downloads 319 (133,597)
Citation 1

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branding, conspicuous consumption, luxury, new luxury, status, France

2.

Developing the Internet as a Branding Tool: i-Branding Implications for Food Companies

Simmons, G., Thomas, B., & Truong, Y. (2010). Managing i-branding to create brand equity. European Journal of Marketing, 44(9/10), 1260-1285.
Number of pages: 20 Posted: 10 Dec 2014
Geoff Simmons, Brychan Thomas and Yann Truong
Queen's University Belfast, University of Glamorgan - Business and ESC Rennes SChool of Business
Downloads 134 (294,892)
Citation 3

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Internet marketing, Electronic commerce, Brands, Brand equity, Interpersonal communications, Marketing communications

3.

An Exploration of Business Model Development in the Commercialization of Technology Innovations

R&D Management, Vol. 44, Issue 3, pp. 306-321, 2014
Number of pages: 16 Posted: 21 May 2014
Viatcheslav Dmitriev, Geoff Simmons, Yann Truong, Mark Palmer and Dirk Schneckenberg
ESC Rennes School of Business, Queen's University Belfast, Univ. Bourgogne Franche-Comté, Burgundy School of Business-CEREN, University of Birmingham and ESC Rennes School of Business
Downloads 2 (876,146)
Citation 1

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