Geoff Simmons

Queen's University Belfast

25 University Square

Belfast, BT7 1NN

Ireland

Queen's University Belfast - Queen's Management School

Riddel Hall

185 Stranmillis Road

Belfast, BT9 5EE

United Kingdom

SCHOLARLY PAPERS

3

DOWNLOADS

455

SSRN CITATIONS
Rank 41,990

SSRN RANKINGS

Top 41,990

in Total Papers Citations

5

CROSSREF CITATIONS

12

Scholarly Papers (3)

1.

Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands

Truong, Y., Simmons, G., McColl, R., & Kitchen, P. J. (2008). Status and conspicuousness–are they related? Strategic marketing implications for luxury brands. Journal of Strategic Marketing, 16(3), 189-203.
Number of pages: 24 Posted: 21 Nov 2014
ESC Rennes SChool of Business, Queen's University Belfast, ESC Rennes School of Business and Hull University Business School (HUBS)
Downloads 319 (133,597)
Citation 1

Abstract:

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branding, conspicuous consumption, luxury, new luxury, status, France

2.

Developing the Internet as a Branding Tool: i-Branding Implications for Food Companies

Simmons, G., Thomas, B., & Truong, Y. (2010). Managing i-branding to create brand equity. European Journal of Marketing, 44(9/10), 1260-1285.
Number of pages: 20 Posted: 10 Dec 2014
Geoff Simmons, Brychan Thomas and Yann Truong
Queen's University Belfast, University of Glamorgan - Business and ESC Rennes SChool of Business
Downloads 134 (294,892)
Citation 3

Abstract:

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Internet marketing, Electronic commerce, Brands, Brand equity, Interpersonal communications, Marketing communications

3.

An Exploration of Business Model Development in the Commercialization of Technology Innovations

R&D Management, Vol. 44, Issue 3, pp. 306-321, 2014
Number of pages: 16 Posted: 21 May 2014
ESC Rennes School of Business, Queen's University Belfast, Univ. Bourgogne Franche-Comté, Burgundy School of Business-CEREN, University of Birmingham and ESC Rennes School of Business
Downloads 2 (876,146)
Citation 1

Abstract:

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