Virginia Garcia Beaudoux

University of Belgrano

Zabala 1837

Buenos Aires, 1426

Argentina

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Scholarly Papers (1)

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Propuesta De Una Matriz De Codificación Para El Análisis De Las Campañas Negativas (Proposal of a Codification Matrix for the Analysis of Negative Campaigns)

Opera, No. 13, 2013
Number of pages: 17 Posted: 30 May 2014
Virginia Garcia Beaudoux and Orlando D'Adamo
University of Belgrano and University of Belgrano
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Citation 1

Abstract:

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Negative campaigning, codification matrix, political communication