Therese Sjostrom

University of South Australia - Ehrenberg Bass Institute of Marketing Science

GPO Box 2471

Adelaide, 5001

Australia

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Scholarly Papers (1)

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Are Food Brands that Carry Light Claims Different?

Journal of Brand Management, Vol. 21, no. 4, pp. 325-341, 2014.
Posted: 09 Apr 2015
University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - School of Marketing, University of South Australia and Aarhus University - Department of Business Administration

Abstract:

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