Nita Umashankar

Georgia State University

Assistant Professor

P.O. Box 4050

Atlanta, GA 30303-3083

United States

SCHOLARLY PAPERS

6

DOWNLOADS

86

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (6)

1.

There’s Something in a Name: Value Relevance of Congruent Ticker Symbols

Customers Needs and Solutions, Forthcoming
Number of pages: 34 Posted: 01 Jun 2014
Raji Srinivasan and Nita Umashankar
University of Texas at Austin - Red McCombs School of Business and Georgia State University
Downloads 44 (449,721)

Abstract:

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corporate branding, ticker symbols, shareholder value, distribution, advertising, retailing

2.

Developing Customer Service Innovations for Service Employees: The Effects of NSD Characteristics on Internal Innovation Magnitude

Journal of Service Research, 14(2) 164-179, 2011
Number of pages: 17 Posted: 26 Jan 2016
Nita Umashankar, Raji Srinivasan and Dustin Hindman
Georgia State University, University of Texas at Austin - Red McCombs School of Business and Dell Inc.
Downloads 24 (548,102)
Citation 1

Abstract:

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customer service, product recovery, service innovation, internal marketing, service employees

3.

Designing Social Interventions to Improve Newcomer Adjustment: Insights from the Indian Sex Worker Community

Journal of Public Policy & Marketing, Vol. 32 (2) Fall 2013, 271-285
Number of pages: 16 Posted: 26 Jan 2016
Nita Umashankar and Raji Srinivasan
Georgia State University and University of Texas at Austin - Red McCombs School of Business
Downloads 18 (586,451)

Abstract:

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social marketing, social intervention, newcomer adjustment, subsistence markets, peer influence, socialization

4.

Cross-Buying After Product Failure Recovery? Depends on How You Feel About it

Journal of Marketing Theory & Practice, Forthcoming
Posted: 03 Feb 2016
Nita Umashankar, Raji Srinivasan and Jeffrey Parker
Georgia State University, University of Texas at Austin - Red McCombs School of Business and University of Illinois at Chicago - College of Business Administration

Abstract:

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Marketing, PFR, Customer

5.

Choosing the Right Target: Relative Preferences for Resource Similarity and Complementarity in Acquisition Choice

Yu, Yu, Nita Umashankar, and Vithala Rao (2016), “Choosing the Right Target: Relative Preference for Resource Similarity versus Complementarity in Acquisition Choice,” Strategic Management Journal. DOI: 10.1002/smj.2416.
Posted: 21 Jan 2016
Yu Yu, Nita Umashankar and Vithala R. Rao
AIG, Georgia State University and Cornell University - Samuel Curtis Johnson Graduate School of Management

Abstract:

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acquisition, similarity, complementarity, innovation, choice model

6.

Anticipated versus Actual Synergy in Merger Partner Selection and Post-Merger Innovation

Marketing Science, Forthcoming
Posted: 11 Oct 2015
Vithala R. Rao, Yu Yu and Nita Umashankar
Cornell University - Samuel Curtis Johnson Graduate School of Management, AIG and Georgia State University

Abstract:

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merger, innovation, synergy, roommate matching model, empirical models, MCMC method