Anne Michaelis

Ilmenau University of Technology - Department of Markting

Helmholtzplatz 3

Ilmenau, D-98684

Germany

http://www.tu-ilmenau.de/mar/team/michaelis/

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A Link to New Product Preannouncement: Success Factors in Crowdfunding

Number of pages: 23 Posted: 08 Aug 2014
Ilmenau University of Technology - Department of Quantitative Methods for Economics, Ilmenau University of Technology - Department of Markting and Ilmenau University of Technology - Department of Service Information Systems Engineering
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Abstract:

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Crowdfunding Definition, New Product Preannouncement, Customer Interaction, Empirical Research