Vadim Grigorian

Pernod Ricard

Director of Luxury and Creativity

Habsburgerring 2

Hamburg, Köln-Neustadt-Süd, 50674

Germany

SCHOLARLY PAPERS

1

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617

CITATIONS

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Scholarly Papers (1)

1.

Designing Luxury Experience

ESMT Working Paper No. 14-04
Number of pages: 24 Posted: 05 Jun 2014
Vadim Grigorian and Francine Espinoza Petersen
Pernod Ricard and ESMT European School of Management and Technology
Downloads 617 (42,005)
Citation 2

Abstract:

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brand management, luxury brands, luxury marketing, emotions, customer experience, experience design, luxury consumption