Nancy Lough

University of Nevada, Las Vegas

4505 S. Maryland Parkway

Las Vegas, NV 89154

United States

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Scholarly Papers (1)

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Event Word of Mouth

Number of pages: 48 Posted: 11 Jun 2014
University of Texas at Austin, Virginia Polytechnic Institute & State University - Department of Marketing and University of Nevada, Las Vegas
Downloads 99 (267,078)

Abstract:

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Keywords: Event-Linked Marketing, Word of Mouth, Sponsorship, Knowledge, Sport Sponsorship, Activeness, Community, Identity