Matilda Dorotic

BI Norwegian Business School, Department of Marketing

Assistant professor

Nydalsveien 37

Oslo, 0442

Norway

  • BI Norwegian Business School, Department of Marketing

SCHOLARLY PAPERS

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Scholarly Papers (1)

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Reward Redemption Effects in a Loyalty Program When Customers Choose How Much and When to Redeem

Forthcoming, International Journal of Research in Marketing (IJRM)
Number of pages: 58 Posted: 13 Jun 2014
Matilda Dorotic, Peter C. Verhoef, D. Fok, D. Fok and Tammo H.A. Bijmolt
BI Norwegian Business School, Department of Marketing, University of Groningen - Department of Marketing & Marketing Research, Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and University of Groningen - Department of Marketing & Marketing Research
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Citation 6

Abstract:

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Customer Relationship Management, Loyalty program, Customer loyalty, Reward redemption, Purchases, Points pressure, Rewarded behavior, Direct mailings