Matilda Dorotic

BI Norwegian Business School, Department of Marketing

Assistant professor

Nydalsveien 37

Oslo, 0442

Norway

SCHOLARLY PAPERS

1

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255

CITATIONS

3

Scholarly Papers (1)

1.

Reward Redemption Effects in a Loyalty Program When Customers Choose How Much and When to Redeem

Forthcoming, International Journal of Research in Marketing (IJRM)
Number of pages: 58 Posted: 13 Jun 2014
BI Norwegian Business School, Department of Marketing, University of Groningen - Department of Marketing & Marketing Research, Econometric Institute - Erasmus University Rotterdam and University of Groningen - Department of Marketing & Marketing Research
Downloads 255 (119,074)
Citation 2

Abstract:

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Customer Relationship Management, Loyalty program, Customer loyalty, Reward redemption, Purchases, Points pressure, Rewarded behavior, Direct mailings