Raouf Rather

The Business School, University of Jammu

Research Scholar

Jammu, Jammu 180001

India

SCHOLARLY PAPERS

6

DOWNLOADS

433

SSRN CITATIONS

5

CROSSREF CITATIONS

4

Scholarly Papers (6)

1.

Brand Loyalty with Hospitality Brands: The Role of Customer Brand Identification, Brand Satisfaction and Brand Commitment

Pacific Business Review International, Volume 1, Issue 3, August 2016
Number of pages: 11 Posted: 26 Feb 2018
Raouf Rather and Jyoti Sharma
The Business School, University of Jammu and University of Jammu
Downloads 323 (94,074)

Abstract:

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brand loyalty, customer brand identification, brand satisfaction, brand commitment, hospitality brands

2.

The Role of Customer Engagement in Ensuring Sustainable Development in Hospitality Sector

International Journal of Hospitality & Tourism Systems Volume 9, Issue 1, June 2016
Number of pages: 11 Posted: 02 Aug 2018
Raouf Rather and Jyoti Sharma
The Business School, University of Jammu and University of Jammu
Downloads 41 (423,645)

Abstract:

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Customer Engagement, Customer Loyalty, Sustainable Development

3.

Investigating the Impact of Customer Brand Identification On Hospitality Brand Loyalty: A Social Identity Perspective

Number of pages: 28 Posted: 12 Feb 2018
Raouf Rather
The Business School, University of Jammu
Downloads 33 (456,978)
Citation 4

Abstract:

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Customer brand identification; brand loyalty; brand trust; satisfaction; commitment; hospitality brands

4.

The Customers’ Brand Identification with Luxury Hotels: A Social Identity Perspective

Rather, R.A. & Camilleri, M.A. (2019). The Customers’ Brand Identification with Luxury Hotels: A Social Identity Perspective. In Harrison, T. & Brennan, M. (Eds.) 2019 AMS World Marketing Congress. University of Edinburgh, Scotland (July, 2019). Academy of Marketing Science.
Number of pages: 24 Posted: 11 Mar 2019
Mark Anthony Camilleri and Raouf Rather
University of Malta and The Business School, University of Jammu
Downloads 21 (531,967)
Citation 1

Abstract:

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brand, branding, consumer brand identification, social identity, brand loyalty, consumer satisfaction, trust, commitment

5.

Customer Engagement for Evaluating Customer Relationships in Hotel Industry

De Gruyter, EJTHR, 2017; 8(1)
Number of pages: 13 Posted: 14 Feb 2018
Raouf Rather and Jyoti Sharma
The Business School, University of Jammu and Shri Mata Vaishno Devi University (SMVDU)
Downloads 11 (580,472)

Abstract:

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Customer Engagement; Customer Loyalty; Customer Relationship; Hotel Industry

6.

The Effects of Service Quality and Consumer-Brand Value Congruity on Hospitality Brand Loyalty

Rather, R. A. & Camilleri, M.A. (2019). The effects of service quality and consumer-brand value congruity on hospitality brand loyalty. Anatolia: An International Journal of Tourism and Hospitality Research. DOI:10.1080/13032917.2019.1650289
Number of pages: 27 Posted: 06 Aug 2019
Raouf Rather and Mark Anthony Camilleri
The Business School, University of Jammu and University of Malta
Downloads 4 (626,856)

Abstract:

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hospitality, branding, service quality, value congruity, consumer-brand engagement, consumer-brand identification, brand loyalty