Sabeeha Fatma

Amity University - Amity International Business School

F-3 Block

Sector-125,

Noida, Uttar Pradesh 201301

India

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Scholarly Papers (1)

1.

Redesigning Marketing Mix for the Bottom of Pyramid

H.R. Journal of Management, Vol. 6, No. 1, April 2013-Sep 2013
Number of pages: 24 Posted: 18 Jun 2014
Sabeeha Fatma and Ashish Chandra
Amity University - Amity International Business School and Amity University
Downloads 39 (432,281)

Abstract:

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Bottom of the pyramid, 4 P’s, Sustainability, Inclusive Growth, Frugal Engineering, BoP Penalty