Jason Doyle

Griffith University

170 Kessels Road

Nathan, Queensland QLD 4111

Australia

  • Griffith University

SCHOLARLY PAPERS

4

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1,465

SSRN CITATIONS

3

CROSSREF CITATIONS

1

Scholarly Papers (4)

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1.

There Is No Nil in NIL: Examining the Social Media Value of Student-Athletes’ Names, Images, and Likeness

Sport Management Review
Number of pages: 43 Posted: 12 Mar 2021
Thilo Kunkel, Bradley Baker, Thomas Baker and Jason Doyle
Temple University - Fox School of Business and School of Tourism and Hospitality Management, Mark H. McCormack Department of Sport Management, University of Massachusetts, University of Georgia and Griffith University
Downloads 930 (35,230)

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Brands; Athlete Brand; Student-Athletes; Social Media; Collegiate Sport

2.

Sport Spectator Segmentation: Examining the Differing Psychological Connections Amongst Spectators of Leagues and Teams

Number of pages: 34 Posted: 16 Mar 2016
Jason Doyle, Thilo Kunkel and Daniel Funk
Griffith University, Temple University - Fox School of Business and School of Tourism and Hospitality Management and Temple University - School of Tourism and Hospitality Management
Downloads 298 (142,195)
Citation 2

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sport spectator segmentation, sport fans, psychological continuum model, PCM

3.

The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time

Forthcoming, Journal of Sport Management, Fox School of Business Research Paper No. 16-014
Number of pages: 49 Posted: 16 Mar 2016 Last Revised: 16 Dec 2016
Thilo Kunkel, Jason Doyle, Daniel Funk, Wenjie Du and Heath McDonald
Temple University - Fox School of Business and School of Tourism and Hospitality Management, Griffith University, Temple University - School of Tourism and Hospitality Management, Temple University and Swinburne University of Technology
Downloads 154 (261,872)
Citation 2

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Brand Associations; Fan Loyalty; New Teams; Sport Consumer; Latent Growth Model; Cross-Lagged Panel Model

4.

Exploring Sport Brand Development Strategies to Strengthen Consumer Involvement with the Product – The Case of the Australian A-League

Doyle, J., Kunkel, T., Funk, D. (2013). Sport spectator segmentation: Examining the differing psychological connections amongst spectators of leagues and teams. International Journal of Sport Marketing and Sponsorship, 14 (2), 95-111. , Sport Management Review, 2014 Forthcoming
Number of pages: 45 Posted: 16 Mar 2016
Thilo Kunkel, Jason Doyle and Daniel Funk
Temple University - Fox School of Business and School of Tourism and Hospitality Management, Griffith University and Temple University - School of Tourism and Hospitality Management
Downloads 83 (402,858)

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sport brand, brand development, brand strategy, strategic management, organisational strategy