Tuck Siong Chung

Nanyang Business School

Assitant Professor

Singapore

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Scholarly Papers (1)

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Adaptive Mobile News Personalization Using Social Networks

Robert H. Smith School Research Paper No. RHS 2460282
Posted: 02 Jul 2014
Tuck Siong Chung, Michel Wedel and Roland T. Rust
Nanyang Business School, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business

Abstract:

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Personalization, Social Networks, News, Bayes Classifier, Recommendation Systems, Mobile Commerce, Smart Phones, Service Marketing