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Prof. N.H. Mullick

Jamia Millia Islamia (A Central University)

Professor

Maulana Mohammad Ali Jauhar

Marg

New Delhi, DE New Delhi 110025

India

http://www.jamia.ac.in

Jamia Millia Islamia (A Central University)

Center for Management Studies, Jamia Millia Islam

New Delhi

India

http://www.jamia.ac.in

  • Jamia Millia Islamia (A Central University)

  • Jamia Millia Islamia (A Central University)

SCHOLARLY PAPERS

8

DOWNLOADS

879

TOTAL CITATIONS

1

Scholarly Papers (8)

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1.

FIAT: A Good Product with a Wrong Strategy

EMERALD EMERGING MARKETS CASE STUDIES, VOL. 3, NO. 1, 2013
Number of pages: 6 Posted: 02 Jul 2014
Prof. N.H. Mullick, Prof. N.H. Mullick and Gaurav Tripathi
Jamia Millia Islamia (A Central University)Jamia Millia Islamia (A Central University) and Independent
Downloads 290 (262,373)

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FIAT; Tata Motors; India; marketing; emerging markets; company performance; automotive industry

2.

Customer Satisfaction in Achieving Customer Loyalty through Mediation of Trust: An Empirical Study on Mobile Payment Users

Siddiqui, K. I., Imam, M. A., & Mullick, N. H. (2019). Customer Satisfaction in Achieving Customer Loyalty through Mediation of Trust: An Empirical Study on Mobile Payment Users. Ramanujan International Journal of Business and Research, 4, 209-222.
Number of pages: 14 Posted: 22 Apr 2020 Last Revised: 27 Apr 2020
Kashif Iqbal Siddiqui, M. A. Imam, Prof. N.H. Mullick and Prof. N.H. Mullick
Jamia Millia Islamia, Independent and Jamia Millia Islamia (A Central University)Jamia Millia Islamia (A Central University)
Downloads 257 (296,486)

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Customer Satisfaction, Customer Loyalty, Customer Trust, Mobile Payment Service, SmartPLS, Structural Equation Modelling

3.

Transforming a Retail Centre into a Brand Through Professional Mall Management

International Journal of Research in Commerce, Economics and Management, Vol. No. 1 (2011), Issue No. 2 (June)
Number of pages: 5 Posted: 02 Jul 2014
Prof. N.H. Mullick, Prof. N.H. Mullick and Altaf Khan
Jamia Millia Islamia (A Central University)Jamia Millia Islamia (A Central University) and Jamia Millia Islamia
Downloads 109 (649,907)
Citation 1

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Shopping malls, brand, transformation, shopping habits, image

4.

Image as a Factor for Enhancing Shopping Preferences in Indian Malls

Middle East J. Management, Vol. 1, No. 3, pp.245-258
Number of pages: 14 Posted: 02 Jul 2014
Prof. N.H. Mullick and Prof. N.H. Mullick
Jamia Millia Islamia (A Central University)Jamia Millia Islamia (A Central University)
Downloads 96 (715,072)

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shopping mall; brand; equity; shopping habits; image; enhancing; India

5.

Perceptions and Image of Indian Consumers at Shopping Malls

International Journal of Marketing Principles and Practices, Volume 1, Number 1, September 2011
Number of pages: 8 Posted: 27 Aug 2014
Prof. N.H. Mullick, Prof. N.H. Mullick and Altaf Khan
Jamia Millia Islamia (A Central University)Jamia Millia Islamia (A Central University) and Jamia Millia Islamia
Downloads 71 (867,774)

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Shopping Mall, Consumers, Perception, Footfalls, Retail, Image

6.

Mom and Pop Stores Mauled by Malls

RETAIL BIZ, OCTOBER 2011, pp. 21-23
Number of pages: 3 Posted: 02 Jul 2014
Prof. N.H. Mullick, Prof. N.H. Mullick and Charu Bharti
Jamia Millia Islamia (A Central University)Jamia Millia Islamia (A Central University) and Asia Pacific Institute of Management (AIM)
Downloads 56 (1,000,027)

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stores, retail, kirana, mom and pop stores

7.

Enhancing the Image and Brand Equity of a Shopping Mall

Posted: 17 Jul 2014
Prof. N.H. Mullick and Prof. N.H. Mullick
Jamia Millia Islamia (A Central University)Jamia Millia Islamia (A Central University)

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Shopping mall, brand, equity, shopping habits, image, enhancing

8.

The Success of Shopping Malls Lies in the Hands of Mall Developers: A Study

Indian Journal of Marketing, Volume 43, Number 6, pp. 40-46
Posted: 02 Jul 2014
Prof. N.H. Mullick and Prof. N.H. Mullick
Jamia Millia Islamia (A Central University)Jamia Millia Islamia (A Central University)

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mall developers, shopping malls, organized retail, deferment, growth drivers