Xuping Jiang

Tsinghua University - School of Economics & Management

Beijing, 100084

China

SCHOLARLY PAPERS

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Scholarly Papers (2)

1.

Multiple-Winner Award Rules in Online Procurement Auctions

Posted: 12 Jan 2017
Qi Wang, Juan Feng, Xuping Jiang and Jinhong Xie
China Europe International Business School (CEIBS), Department of Management Science & Engineering, Tsinghua University - School of Economics & Management and University of Florida - Warrington College of Business Administration

Abstract:

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online auctions, buyer-determined auctions, industrial procurement, auction design, multiple winners, award allocation.

2.

Tweeting as a Marketing Tool – Field Experiment in the TV Industry

Journal of Marketing Research, Forthcoming
Posted: 04 Jul 2014 Last Revised: 25 Jan 2017
University of International Business and Economics (UIBE) - Business School, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics & Management

Abstract:

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tweet; microblog; Weibo; Twitter; social media marketing; social media ROI; field experiment; television