Laura Munoz

Satish and Yasmin Gupta College of Business/University of Dallas

Associatet Professor of Marketing

1845 E Northgate Dr.

Irving, TX 75062

United States

http://www.udallas.edu/cob/about/faculty/munoz-laura.php

SCHOLARLY PAPERS

16

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SSRN CITATIONS

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CROSSREF CITATIONS

3

Scholarly Papers (16)

1.

Forced to Entrepreneurship: Modeling the Factors Behind Necessity Entrepreneurship

Serviere, Laura (2010), “Forced to Entrepreneurship: Modeling the Factors Behind Necessity Entrepreneurship,” Journal of Business and Entrepreneurship, 22 (1) 37-53.
Number of pages: 18 Posted: 04 Jul 2014
Laura Munoz
Satish and Yasmin Gupta College of Business/University of Dallas
Downloads 317 (122,369)

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necessity entrepreneurship, new venture creation, dissatisfaction, self-employment, country institutional profile, parental altruism, low educational level, social marginalization, socio-economic environment

2.

The Entrepreneurial Nature of Salespeople: How They Justify Unethical Behaviors

Mallin, Michael L., and Laura Serviere-Munoz (2012), “The Entrepreneurial Nature of Salespeople: How They Justify Unethical Behaviors,” Journal of Ethics and Entrepreneurship, 2 (1 Spring), 37-54.
Number of pages: 96 Posted: 04 Jul 2014
Michael Mallin and Laura Munoz
University of Toledo and Satish and Yasmin Gupta College of Business/University of Dallas
Downloads 205 (188,880)

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sales, salesperson, ethics, entrepreneurship, appeal to higher loyalties, denial of injury, denial of responsibility, denial of victim, condemning the condemners, ethical intention, salesperson behavior, neutralizations

3.

Two Peas in a Pod? Exploring the Market Orientation, Innovation, and Dynamism of Mexico and Turkey’s Entrepreneurial Culture

International Journal of Entrepreneurship, 17, 77-98.
Number of pages: 120 Posted: 04 Jul 2014
Laura Munoz, Handan Vicdan and Anshu Saran
Satish and Yasmin Gupta College of Business/University of Dallas, EMLYON Business School and University of Texas of the Permian Basin
Downloads 183 (209,307)

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market orientation, innovation, dynamism, ownership approach, gender, small business

4.

Corporate Culture, Organizational Dynamics, and Implementation of Innovations: A Conceptual Framework

Saran, Anshu, Laura Serviere and Morris Kalliny (2008), “Corporate Culture, Organizational Dynamics, and Implementation of Innovations: A Conceptual Framework,” Asian Journal of Marketing, 2 (1), 10-19.
Number of pages: 10 Posted: 04 Jul 2014
Anshu Saran, Laura Munoz and Morris Kalliny
University of Texas of the Permian Basin, Satish and Yasmin Gupta College of Business/University of Dallas and Saint Louis University
Downloads 109 (314,470)

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organizational dynamics, implementation of iinovations, innovations framework

5.

The Significance of Entrepreneur-Opportunity Fit in New Venture Creation

Hurt, Kevin, and Laura Serviere-Munoz (2011), “The Significance of Entrepreneur-Opportunity Fit in New Venture Creation,” Alliance Journal of Business Research, 6 (1), 28-39.
Number of pages: 12 Posted: 04 Jul 2014
Kevin Hurt and Laura Munoz
Columbus State University and Satish and Yasmin Gupta College of Business/University of Dallas
Downloads 91 (353,713)

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venture creation, nascent entrepreneur, entrepreneur fit, opportunity fit

6.

How Do Unethical Salespeople Sleep at Night? The Role of Neutralizations in the Justification of Unethical Sales Intentions

Serviere-Munoz, Laura, and Michael L. Mallin (2013), “How do Unethical Salespeople Sleep at Night? The Role of Neutralizations in the Justification of Unethical Sales Intentions,” Journal of Personal Selling & Sales Management, 33 (summer), 291-308.
Number of pages: 18 Posted: 04 Jul 2014
Laura Munoz and Michael Mallin
Satish and Yasmin Gupta College of Business/University of Dallas and University of Toledo
Downloads 51 (480,532)

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sales, ethical intention, ethical judgment, neutralizations, appeal to higher loyalties, denial of injury, sales promoting behavior, customer relationship building and maintenance behavior, sales organization behavior

7.

An Exploratory Study of the Role of Neutralization on Ethical Intentions Among Salespeople

Mallin, Michael L., and Laura Serviere-Munoz (2013), “An exploratory study of the role of neutralization on ethical intentions among salespeople,” Marketing Management Journal, 23 (2), 1-20
Number of pages: 20 Posted: 04 Jul 2014
Michael Mallin and Laura Munoz
University of Toledo and Satish and Yasmin Gupta College of Business/University of Dallas
Downloads 51 (480,532)

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Neutralizations, ethical intentions, salespeople, organizational commitment, role ambiguity, relationship orientation.

8.

Revising the Entrepreneur Opportunity Fit Model: Addressing the Moderating Role of Cultural Fit and Prior Start-Up Experience

Journal of Business & Entrepreneurship, Fall 2015
Number of pages: 23 Posted: 26 May 2017
Laura Munoz, Kevin Hurt and Richard Miller
Satish and Yasmin Gupta College of Business/University of Dallas, Columbus State University and University of Dallas
Downloads 46 (501,829)

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entrepreneur-opportunity fit, venture success, cultural fit, start up

9.

Epigrammatic Sales Scenarios and Evaluations: Incorporating the Experiential Learning Approach to Research, Development, and Grading of Sales Presentations

Serviere-Munoz, Laura (2010), “Epigrammatic Sales Scenarios and Evaluations: Incorporating the Experiential Learning Approach to Research, Development, and Grading of Sales Presentations,” Journal for Advancement of Marketing Education, 17 (Winter), 112-117.
Number of pages: 7 Posted: 04 Jul 2014
Laura Munoz
Satish and Yasmin Gupta College of Business/University of Dallas
Downloads 30 (582,380)

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sales scenarios, marketing students, experiential learning, sales student evaluation

10.

Let Me In! The Predictive Validity of Graduate Management Admissions Test and Other Variables in the Admission System of Masters of Business Administration Programmes

International Journal of Business and Systems Research, 6 (2), 209-223.
Number of pages: 15 Posted: 07 Jul 2014
Jesus Tanguma, Laura Munoz and Aleida Gonzalez
University of Texas Rio Grande Valley (UTRGV) (Formerly University of Texas-Pan American) - College of Business Administration, Satish and Yasmin Gupta College of Business/University of Dallas and University of Texas Rio Grande Valley (UTRGV) (Formerly University of Texas-Pan American) - College of Business Administration
Downloads 27 (600,786)

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GMAT, graduate management, admissions test, performance, educational systems, resource planning, process reingeneering, hard issues, soft issues, graduate programmes, graduate success, gender, Hispanics, non-business majors

11.

Market Orientation, Innovation, and Dynamism from an Ownership and Gender Approach: Evidence from Mexico

Serviere-Munoz, Laura, and Anshu Saran (2012), “Market Orientation, Innovation, and Dynamism from an Ownership and Gender Approach: Evidence from Mexico,” International Journal of Management and Marketing Research, 5 (2), 1-18.
Number of pages: 18 Posted: 04 Jul 2014
Laura Munoz and Anshu Saran
Satish and Yasmin Gupta College of Business/University of Dallas and University of Texas of the Permian Basin
Downloads 26 (607,283)

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market orientation, innovation, dynamism, small business, gender, ownership approach, Mexico

12.

A Review of the IPR System in India and Its Impact on International Business

Saran, Anshu, Morris Kalliny and Laura Serviere (2008), “A Review of the IPR System in India and its Impact on International Business,” Journal of International Management Studies, 3 (1), 18-24.
Number of pages: 7 Posted: 04 Jul 2014
Anshu Saran, Morris Kalliny and Laura Munoz
University of Texas of the Permian Basin, Saint Louis University and Satish and Yasmin Gupta College of Business/University of Dallas
Downloads 23 (627,658)

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India, IPR, intellectual property rights, international business

Professional Student Organizations and Experiential Learning Activities: What Drives Student Intentions to Participate?

Journal of Education for Business, 2016, VOL. 91, NO. 1, 45–51
Number of pages: 23 Posted: 27 May 2017
Satish and Yasmin Gupta College of Business/University of Dallas, University of Dallas and University of San Francisco
Downloads 18 (685,999)

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business education, entrepreneurship, experiential learning, professional development, student organizations

Professional Student Organizations and Experiential Learning Activities: What Drives Student Intentions to Participate?

Journal of Education for Business, 2015, DOI: 10.1080/08832323.2015.1110553
Posted: 04 Dec 2015
Satish and Yasmin Gupta College of Business/University of Dallas, University of Dallas and University of San Francisco

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business education, entrepreneurship, experiential learning, professional development, student organizations

14.

Who are You Going after? A Practical Typology to Generate Engagement in Professional Student Organizations

Munoz, Laura, Richard J. Miller, and Sonja Martin Poole. Marketing Education Review, vol. 26, no. 2 (2016), pp. 105–118.
Number of pages: 28 Posted: 27 May 2017
Satish and Yasmin Gupta College of Business/University of Dallas, University of Dallas and University of San Francisco
Downloads 15 (685,277)

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engagement, student organizations, experiential learning, influence, Millenials

15.

Shopping and Bargaining in Mexico: The Role of Women

Tanguma, Jesus, Laura Serviere and Claude Simpson (2009), “Shopping and Bargaining in Mexico: The Role of Women,” Journal of Applied Business and Economics, (9) 1, 34-40.
Number of pages: 8 Posted: 04 Jul 2014
Jesus Tanguma, Laura Munoz and Claude L. Simpson
University of Texas Rio Grande Valley (UTRGV) (Formerly University of Texas-Pan American) - College of Business Administration, Satish and Yasmin Gupta College of Business/University of Dallas and University of Texas Rio Grande Valley (UTRGV) (Formerly University of Texas-Pan American)
Downloads 15 (685,277)

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bargaining behavior, price haggling, gender differences, Hispanics

16.

Training Students to Gather Data: The Student Perspective

Simpson, Penny, Jesus Tanguma and Laura Serviere (2006), “Training Students to Gather Data: The Student Perspective,” Journal for Advancement of Marketing Education, Vol. 8 (Summer), 56-69.
Number of pages: 88 Posted: 04 Jul 2014
University of Texas Rio Grande Valley (UTRGV) (Formerly University of Texas-Pan American)The University of Texas Rio Grande Valley, University of Texas Rio Grande Valley (UTRGV) (Formerly University of Texas-Pan American) - College of Business Administration and Satish and Yasmin Gupta College of Business/University of Dallas
Downloads 10 (724,318)

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data gathering, students, training students, research data, data collection