Penny Simpson

The University of Texas Rio Grande Valley

Professor of Marketing

Vackar College of Business and Entrepreneurship

1201 W University

Edinburg, TX 78539

United States

University of Texas Rio Grande Valley (UTRGV) (Formerly University of Texas-Pan American)

1201 W. University Drive

Edinburg, TX 78541

United States

SCHOLARLY PAPERS

2

DOWNLOADS

100

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

Conceptualizing the Role of Media in Market Orientation.

International Journal of Management Sciences and Business Research, Volume 4, Issue 1
Number of pages: 10 Posted: 15 Feb 2016
Peter Andersen, Penny Simpson and Penny Simpson
Fiduciary Trust Company and University of Texas Rio Grande Valley (UTRGV) (Formerly University of Texas-Pan American)The University of Texas Rio Grande Valley
Downloads 90 (356,787)

Abstract:

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Market Orientation, Marketing Concept, Media Mix, Electronic Word-of-Mouth, Integrated Marketing Communications, Social Media

2.

Training Students to Gather Data: The Student Perspective

Simpson, Penny, Jesus Tanguma and Laura Serviere (2006), “Training Students to Gather Data: The Student Perspective,” Journal for Advancement of Marketing Education, Vol. 8 (Summer), 56-69.
Number of pages: 88 Posted: 04 Jul 2014
Penny Simpson, Penny Simpson, Jesus Tanguma and Laura Munoz
University of Texas Rio Grande Valley (UTRGV) (Formerly University of Texas-Pan American)The University of Texas Rio Grande Valley, University of Texas Rio Grande Valley (UTRGV) (Formerly University of Texas-Pan American) - College of Business Administration and Satish and Yasmin Gupta College of Business/University of Dallas
Downloads 10 (725,312)

Abstract:

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data gathering, students, training students, research data, data collection