Jason Riis

University of Pennsylvania - The Wharton School

3641 Locust Walk

Philadelphia, PA 19104-6365

United States

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Scholarly Papers (1)

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Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes

Forthcoming, Journal of Marketing Behavior, INSEAD Working Paper No. 2015/05/MKT
Number of pages: 44 Posted: 05 Sep 2014 Last Revised: 28 Jan 2015
Bhavya Mohan, Pierre Chandon and Jason Riis
University of San Francisco, INSEAD and University of Pennsylvania - The Wharton School
Downloads 133 (230,843)
Citation 1

Abstract:

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Number Cognition, Numeracy, Bonus Packs, Price Discounts, Unit Prices