Khawaja Arif

Greenwich University Karachi

Karachi, Sindh

Pakistan

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Scholarly Papers (1)

1.

Competitive Intelligence and Marketing Effectiveness of Organizations: An Investigation from Pakistan

European Scientific Journal, May 2014, Vol.10, No.13 EISSN 1857-7431
Number of pages: 12 Posted: 04 Jul 2014
Indus University, RTS (Research, Trainings, and Solutions), University of Sindh, Greenwich University Karachi and Indus University
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Citation 1

Abstract:

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Competitive intelligence; Marketing effectiveness; Competitive intelligence variables; Market intelligence; Business intelligence