Christoph Baumeister

Independent

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Access vs. Ownership: Understanding Consumers’ Consumption Mode Preference

Number of pages: 48 Posted: 08 Jul 2014
Christoph Baumeister and Florian V. Wangenheim
Independent and ETH Zurich
Downloads 1,043 (23,510)
Citation 6

Abstract:

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Access, Ownership, Collaborative Consumption, Sharing Economy, Consumption Mode, Car Sharing, Bike Sharing

2.

Branding Access Offers: The Importance of Product Brands, Ownership Status, and Spillover Effects to Parent Brands

Number of pages: 44 Posted: 24 Apr 2015
Christoph Baumeister, Anne Scherer and Florian V. Wangenheim
Independent, ETH Zürich - Department of Management, Technology, and Economics (D-MTEC) and ETH Zurich
Downloads 79 (345,385)

Abstract:

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Access, Brand Management, Ownership Effect, Spillover Effect, Consumption Mode