Charles Zhang

Stanford Graduate School of Business

655 Knight Way

Stanford, CA 94305-5015

United States

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Search Advertising and Information Discovery: Are Consumers Averse to Sponsored Messages?

Stanford University Graduate School of Business Research Paper No. 3441786
Number of pages: 74 Posted: 24 Aug 2019 Last Revised: 15 Feb 2020
Navdeep S. Sahni and Charles Zhang
Stanford Graduate School of Business and Stanford Graduate School of Business
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Abstract:

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search advertising, search engine, marketing, economics