Catherine Wilkinson

University of Liverpool

Chatham Street

Liverpool, L69 7ZA

United Kingdom

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Scholarly Papers (1)

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Peppa Piggy in the Middle of Marketers and Mashup Makers: A Netnography of Absurd Animation on YouTube

Brown, Stephen and Ponsonby-McCabe, Sharon ed(s) Brand Mascots: And Other Marketing Animals, London, Routledge, pp. 123-140, 2014
Number of pages: 18 Posted: 23 Jul 2014
Catherine Wilkinson and Anthony Patterson
University of Liverpool and University of Liverpool
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Abstract:

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Web 2.0, Branding, Netnography, Youtube, Cartoons, Fan Fiction, Misrepresentation, and Brandjacking