Jochen Wulf

University of St. Gallen

Varnbuelstr. 14

Saint Gallen, St. Gallen CH-9000

Switzerland

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Scholarly Papers (1)

FC Bayern München Goes Social - The Value of Social Media for Professional Sports Clubs

Proceedings of 23rd European Conference on Information Systems (ECIS 2015), Münster, Germany
Number of pages: 16 Posted: 26 Apr 2018
University of St. Gallen, University of Kassel - Information Systems, University of St. Gallen and University of St. Gallen
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Abstract:

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Social Media, Value Creation, Social Marketing, Sport Management, Content Provisioning