Thomas Demmer

University of Siegen

Hoelderlinstrasse 3

57068 Siegen, NRW 57068

Germany

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Persuasion and Persuasibility of Individual Investors by Scenarios

Number of pages: 36 Posted: 03 Jan 2013 Last Revised: 27 Jul 2014
University of Hagen, Fern Universit├Ąt in Hagen, University of Siegen and University of Siegen
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Abstract:

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retail derivatives, individual investors, sales prospectuses, structured financial products