Kenneth Herbst

Wake Forest University

Associate Professor of Marketing

2601 Wake Forest Road

Winston-Salem, NC 27109

United States

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Scholarly Papers (1)

1.

Larger Partitions Lead to Larger Sales: Divided Grocery Carts Alter Purchase Norms and Increase Sales

Journal of Business Research, DOI/10.1016/j.jbusres.2016.06.023, Forthcoming, Rotman School of Management Working Paper No. 2913825
Posted: 09 Feb 2017
Brian Wansink, Dilip Soman and Kenneth Herbst
Retired, University of Toronto - Behavioural Economics in Action at Rotman (BEAR) and Wake Forest University

Abstract:

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Fruits and Vegetables, Half-Cart, Healthy Shopping, Produce, Grocery Retailers, Shopping Carts, Social Norms, Partitioning, Part-Carts, Sectioned Shopping Trolley