Glenn Cordua

University of Houston

Director of W&SMI & Visiting Assistant Professor

4800 Calhoun Road

Houston, TX 77204

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Wine Promotions in Restaurants: Do Beverage Sales Contribute or Cannibalize?

Cornell Hotel and Restaurant Administration Quarterly 47.4 (2006): 327-336
Number of pages: 10 Posted: 01 Aug 2014
Retired, University of Houston, University of Houston - C.T. Bauer College of Business, New Mexico State University and University of Houston
Downloads 31 (569,184)

Abstract:

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wine sales, beverage sales, restaurants, recommendations, wine promotions, menu pairing, sampling